What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.
Tag: radio
Reach 90%+ of African Americans Using These Ad Types
African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.
Radio: the Medium Reaching 92% of Americans Weekly
Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Political Campaigns Could Drive $10 Billion in Ad Spending in 2020
Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.
BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising
Your local plumbers, electricians and HVAC contractors tell researchers that they’re happy with the state of business this year. The booming economy means that 60% of these businesses will not be spending more on advertising in 2019.
How to Use Ads to Target Smart Speaker Users
Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.
Millennial SMB Owners Believe in the Power of Traditional Ad Formats
If you’re pitching traditional media formats to millennial small business owners, your job might be easier than you expect. Millennial business owners are committed to advertising their businesses to succeed.
Move Over TV Ad Spending, Mobile is Here
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
How Your Clients Can Drive More Store Traffic With Radio
The new "Does Radio Drive Store Traffic" study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.
How to Target the 96% of Hispanics Who Listen to the Radio
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Cable TV to Score Bigger Piece of Political Ad Spending
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
Here’s How Female Voter Segments React to Your Clients’ Ads
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
