Author: Rachel Cagle

Voice Technology in Mobile Search

An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.

Improve Your Cold Calls Using 5 Simple Methods

Timing, history, clarity, options, and calmness: the five things you need to master to improve your cold call game.

6 Statistics to Help Shape Your Customer Service

It’s no secret that the process of providing good customer service is getting more elaborate by the day. With your clients’ abilities to share their views on any experience you provide for them, you never know what could be put on display for all the world to see. Talk about pressure.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.

Nailing Your First Business Meeting with an Executive

Here are some suggestions on how to organize your initial meeting instead of attempting to script the whole thing.

This Demographic Made up 85% of Radio Consumption in Q1 2017

Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?

How Proactive Is Your Customer Service?

Be friendly to and open with your clients so that they feel comfortable coming to you with anything. Then, don’t just meet their expectations, blow them out of the water. Don’t be hesitant to go above and beyond for clients to make them feel heard and appreciated.

How to Get Past the First Cold Call

It’s nearly impossible to build a good business relationship with just one phone call. All you need to do is be easy enough to talk to that the customer considers doing so again.

What We Can Learn From the Past Year’s Video Advertising

Video advertising is on the rise. FreeWheel’s Q2 2017 Video Monetization Report found that, within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

Is Your Service Strategy Convenient for You or the Customer?

Empathy is an extremely important trait to have as a salesperson, but it’s not always the best problem solver. Younger consumers would rather have solutions than empathy when they need help.

Are You Still Having Trouble Getting Past the Receptionist?

Being a receptionist is generally a nine to five job with little to no pressure to go above and beyond by staying late or getting in early. If you call outside of business hours, you may just be rewarded with a call that goes straight to the hardworking prospective client himself.

How to Get Clients To See You as a Human, Not Just a Salesperson

Reach out to your client every now and then, even when there isn’t a pressing reason to. Ask her how your product or service is working for her or share some helpful information related to the previous sale that she may find interesting. It keeps you fresh in her mind and shows that you care about the service you give more than money.

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