Author: Rachel Cagle

3 Search Optimization Methods for 2018

Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?

Prep for Success: 4 Tips to Better Your Next Sales Pitch

Prepping before making a sale is the difference between success and utter failure. Here are some aspects you should review before your next pitch.

3 Tips to Make the Most of Email

Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?

B2B vs. B2C Customer Service

B2C companies average 65% – 85% in customer experience index ratings, while B2B companies score under 50 percent. Here’s what we can learn from B2C companies to close that gap.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

TV Advertising: the Medium That Can Drive an 87% Boost in Search

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

Where and When to Place Your Radio Ads

AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.

Sell it with a Smile

Your face is likely the first thing a potential client will see and analyze as soon as you walk through the door. Are you taking advantage of one of the most valuable tools in your sales arsenal?

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

Are You Applying These 4 Key Tips to Your Customer Service Plan?

An effective customer service plan is the dividing line between the greats and the mediocre. Which side are you on?

The Progress of Online Shopping and Search

Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.

Thinking Outside the English Customer Service Box

When developing a customer service plan, it’s easy to remember the basics (empathy, timeliness, attentiveness, etc…), but it’s just as easy to forget to incorporate steps for our multilingual clients.

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