“The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting.”
Author: Rachel Cagle
The most recent Insight Summary Report from Mercator Advisory Group’s CustomerMonitor Survey Series reveals that mobile banking is growing rapidly in the United States. According to the report, titled Digital Banking: Improvements Needed to Compete with Fintech, 64% of U.S. consumers with at least one account at a bank, credit union, or other financial institution perform mobile banking activities, but they are more likely to banking via their mobile device using the financial institution’s website than a mobile banking app.
Delta Faucet revealed the results of its biannual Homeowner Index survey, which found one in four Americans would spend upwards of $20,000 on their kitchen remodel this season. With an overwhelming majority of homeowners (89%) planning to host a summer gathering, it comes as no surprise that nearly half (46%) of respondents named the kitchen the room they would be most likely to remodel.
Who’s using voice-activated search? What are they looking for? Once, they find it, what’s their next move? These questions and more are answered within.
“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”
CIT Direct Capital, the national online small business lending unit of CIT Group, today announced the results of its new survey conducted by The Harris Poll revealing that nearly three out of four small businesses in the U.S. plan to expand their product and service offerings this year.
Cold calls can be difficult to get through and make money from. Here’s how you can stand out from the crowd.
Spring has sprung and so have the sneezing fits! For the approximately 50 million Americans affected by nasal allergies (according to the Asthma and Allergy Foundation of America), it is the start of a miserable season. And while many people take refuge inside their homes in the hopes of escaping the worst of it, pollen, dust, and mold in the indoor air can aggravate allergy and asthma symptoms. Even undertaking a deep spring cleaning of your home may not help, given that more than 110 million US adults* do not change their filters as part of their spring cleaning routine (46%), according to a new survey among 1,136 U.S. adults released today by FilterBuy, conducted by Radius Global Market Research in March 2018.
“The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day. In fact, more than a quarter of all adult Americans (26.4%) have gone running or jogging in the past year, according to Nielsen Scarborough research.”
“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.