Author: Rachel Cagle

Gen Z to Use Tax Returns to Pay for Holiday Expenses

Tax refunds continue to play an important role for many consumers when it comes to paying holiday debt. In a recent survey conducted by Jackson Hewitt Tax Service, 41% taxpayers polled revealed that they look forward to their tax refund to pay holiday bills. The same survey showed that the youngest taxpaying generation, Generation Z, is the most likely to use their tax refund to repay holiday debt, with 63% reporting that they look forward to their tax refund to pay holiday bills.

Consumers Want Your Clients to Take a Stand on Issues

Public relations are more important than you let yourself consider, according to a study by Clutch. In a world where most information is literally at consumers’ fingertips, it’s crucial to make your company’s stance on social issues known.

More than 50% of Consumers Prefer to Handle Home Improvement Themselves

Homeowners looking to add personality and individuality to their home are more likely to undertake a do-it-yourself remodel than hire a professional, according to the National Association of Realtors 2019 Remodeling Impact Report: DIY. The report also shows that cash-strapped millennials are the most likely of any generation to take on a DIY project.

Gyms to Promote Weight Loss and Overall Well-Being Resulting from Exercise

We hear it every year: the biggest resolution for the coming year is to lose weight. But how about for 2019? Results from a new survey conducted by Life Time, the premier healthy lifestyle brand, reveal that more than half of respondents are committed to improving overall well-being and mental health as the top pick for the New Year.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

Adult Novelty Retailers to Pique Interest of the 53% of Americans with Fetishes

A new survey conducted by adult novelty manufacturer CalExotics at Harvard Sex Week earlier this month reveals that fetishes are much more common than we think. Nearly half of those surveyed say they either have a sexual fetish or believe they have a sexual fetish, and more than 50% have told a partner about a fetish they find interesting. The survey results were gathered during an interactive “Fetishes A-Z” course taught by CalExotics’ resident sexologist, Dr. Jill McDevitt, during a keynote at Harvard Sex Week on November 1, 2018.

Small Businesses to Utilize Online Ads to Boost In-Store Sales

According to new research from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association, homework, rather than social pressure, is the number one cause of teenage stress, negatively affecting their sleep and ultimately impacting their academic performance.

Here’s How Americans Are Getting Their News

How do you prefer to take in the country or world’s latest news? You can watch it, read it, listen to it. And, you can watch, read, or listen to both through traditional media and digitally. Even with all the different ways Americans can catch up on the news, Pew Research Center says that there is one clear victor.

Rachel Cagle January 9, 2019 Media + Marketing Tags:

Auto Insurers to Promote Policies With Lower Out-of-Pocket Costs

New Esurance survey results of over 1,000 U.S. drivers reveal that even though two-thirds of respondents were not at fault for their collisions, they still experienced high out-of-pocket expenses for things like rental cars or repairs beyond insurance coverage. And that’s in part because they’re missing vital steps that could help them avoid these added costs.

Physical Therapists, Yoga Studios to Promote Drug-Free Pain Relief

“The opioid epidemic continues to rise in America, and a 2017 report from the National Initiative for the Care of the Elderly suggests the crisis now affects more older adults, reports Harvard Health Publishing.”

These are the Questions that Make Sales

There are several make-or-break points during that first discovery call to a potential client. First, you have to know who you’re calling so you’re sure you’re talking to a decision maker who can potentially benefit from your products or services. The second, and most important, are the questions you ask.

Retailers to Target Smartphone Users Via Voice Search

With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers’ preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte’s U.S. edition of the “2018 Global Mobile Consumer Survey.” This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.

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