Author: Rachel Cagle

Local Food Producers to Connect More with Customers

The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. According to a recent survey from Undeniably Dairy, a campaign by the Innovation Center for U.S. Dairy, three-quarters of Americans would be more open to someone’s point of view after sharing a meal, reinforcing the idea that most Americans believe in the connecting powers of food.

72% of Consumers Base Business Recommendations on Social Media

How important is social media in your customer service strategy? If you didn’t answer, “extremely,” you need to make some changes.

Pet Stores to Target the Owners of America’s Overwhelming Number of Overweight Dogs

Ollie, a healthy pet food brand that delivers freshly cooked, human-grade food tailored to each dog, released the results of the Ollie 2018 State of Dogs in America Report. The comprehensive report analyzed data from more than 400,000 dogs to uncover what a dog in America’s household looks like, identifying health, nutrition, and overall activity trends.

64% of Consumers Choose or Reject Companies Purely Based on Political or Social Stances

Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).

Targeting the 92% of U.S. Adults Listening to the Radio Each Week

Smart speakers and stereos at home, car radios, and phones and computers when out of the house. Today, Americans rarely have to be without the radio if they don’t want to be.

How to Target the Parents Who Make Up 42% of Power Gamers

Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers’ viewing, playing, and spending habits, the “Modern Gamer Study,” found that nearly half of all power gamers — those who play 10+ hours a week on PC or console — are parents (42%), while women now make up 33 percent.

85% of Americans Want Access to Virtual Health Care

Results from a new national employee survey show that by offering access to virtual health care services as a health benefit, companies can improve the health and wellness of their employees and save on absenteeism costs.

How are Your Clients Perceiving You Based on Wording?

“Assertive” is one of the best words a salesperson can hoped to be referred to as. It means you’re confident, decisive, and you get results. However, it means that you can often be misunderstood by potential clients as well.

Internet Providers to Promote Affordable Plans to Low-Income Households

Cox Communications announced the overwhelmingly positive results of a survey of Connect2Compete program participants, a program designed for low-income families in need of internet access at home. The vast majority of parents agree low-cost internet service at home gives children a leg up for high school graduation (91%) and helps students get higher grades (89%).

Young Consumers Prefer Ethical Wildlife Tourism

World Tourism Day, celebrated on September 27 around the world, shines a light on the social, cultural, political, environmental and economic impact of this trillion-dollar industry. And as young travelers become increasingly aware of these impacts, it is influencing their travel choices for the better.

True Problem-Solving Begins with Questions

Your client has called an urgent meeting with you, indicating that something is wrong. You rush over, and, instead of explaining the situation to you and asking for your advice, they tell you a solution they already have in mind. Should you take that request at face value?

19% of Americans Don’t Have Time to Prepare Meals

This September marks the fourth annual National Family Meals Month which the Food Marketing Institute (FMI) Foundation launched to encourage Americans to strive for just one more family meal per week at home. Over this short period of time, the movement has grown to include approximately 200 partners (food retailers, manufacturers and community organizations) and an annual tracking study by The Nielsen Company shows that the drive is having a significant impact. According to Nielsen, among those who saw the campaign, 84% took action such as eating together more as a family and cooking more meals at home.

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