Author: Rachel Cagle

The 5 Questions You Need to Ask to Create a Fruitful Discovery Call

First impressions are everything in sales. Your prospects have very little free time to spare for discovery calls, so you need to make yours count. Here’s how.

The Average Asian-American Spends $1,151 Each Year Shopping Online

“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”

Two Tips to Reduce Your Number of Angry Clients

Few things are worse than an angry customer. Here are two ways to prevent that from happening.

Stores can Cater to Pet Owners’ Desire to Throw Their Fur Babies Parties

Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets’ birthdays in their homes and on social media. The current generation of pet owners isn’t holding back when it comes to lavishing attention on pets, and they’re especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.

Parents with Dependent Adult Children to Seek Financial Planning Advice

The line between childhood and adulthood is blurrier than ever, and as a result, many Americans are delaying financial liberation from their parents. The latest COUNTRY Financial Security Index revealed that more than half of Americans (53%), aged 21 to 37, have received some form of financial assistance from a parent, guardian or family member since turning 21, with one-third (37%) of them receiving money monthly and more than half (59%) receiving money a couple of times a year.

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.

Outdated Technology in Cars is a Deal Breaker for 88% of Consumers

Metova, a world leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers* regarding “the connected car.” Of note, over half of respondents own a car that connects to the internet, either direct or via phone, while two-thirds would switch to a different entertainment service if that service is readily available in their new vehicle.

80% of Americans Don’t Meet Hydration Health Standards

Corporate wellness is a nearly $8 billion industry in the United States. Yet new research conducted by Quench, a leading provider of filtered water systems, finds that most American employees don’t readily consume, on a daily basis, the one resource that is largely available, very inexpensive, and vital to health and productivity: water.

eReaders can Bridge the Technology-Caused Gap Between Parents and Children

National polling released today by the American Speech-Language-Hearing Association (ASHA) and Read Aloud 15 MINUTES shows that significant percentages of parents report their children’s popular technology use is routinely taking time away from reading and conversing, activities basic to fostering brain and communication development.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

Business Starters to Promote Pet-Friendly Workplaces to Attract Employees

A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90% of employees in pet friendly workplaces feel highly connected to their company’s mission; fully engaged with their work and willing to recommend their employer to others. In contrast, less than 65% of employees in non-pet friendly workplaces made the same claims.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What’s happening and how do you fix it?

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