Author: Rachel Cagle

Promoting Slow Cookers Through Healthy Eating Desires

“Nutritionists advise preparing more of your meals at home, and for good reason: Doing so raises the nutritional quality of your diet, according to Consumer Reports. Studies have shown that home cooking fans may get more fruits and vegetables and less sodium and unhealthy fats than those who dine out, or do take out, frequently. And they tend to weigh less and have a lower risk of type 2 diabetes, too.”

10 Sales Skills that Don’t Require Natural Talent

Does it seem like some of your fellow salespeople in the office have a God-given talent for sales? It can be discouraging to work alongside such people when you feel you have to work as hard as you can to accomplish what they seem to do naturally. Don’t lose hope for your future in sales, though.

Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”

What Makes You Stick Out When Your Product Doesn’t?

As different as you’d like to think your product or service is from your competition, there are rarely cases that product alone makes you the obvious choice to prospects. So, what is it your prospects are looking for? What will make you stand out? Here are a few pieces of advice from SellingPower’s Matt Singer.

Flood Insurance Agents to Promote Policies to Consumers Who Are Unaware of Need

“According to Consumer Reports, in recent weeks, northern Californians have suffered from heavy rain, snow, and mudslides as powerful storms swept in from the Pacific Ocean. Nearby states, including Arizona, southern Nevada, and Wyoming, also felt the impact as flood watches went into effect. Yet the flood season has barely started. While flooding happens all year, it is particularly common in the late spring and summer, according to The Weather Company, a subsidiary of IBM.”

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

“The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases.”

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.

Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials

“According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%).”

Athletic Footwear Retailers to Promote New Styles to Boost Health For Walkers

“Regular exercise is probably the best prescription for healthy aging, reports Consumer Reports. But fewer than 1 in 5 adults 65 or older gets the minimum recommended amount.”

62% of Online Daters Believe Online Relationships Can Be Successful

“According to a poll by SurveyMonkey, fully half (50%) of online daters between the ages of 18 to 34 describe their experience as ‘entertaining’ while those ages 35 to 64 disproportionately describe them as ‘disappointing’ (37%).”

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

“Compared with Generation X and older generations, millennials are at the start of their adult buying journeys,” reports Nielsen. “And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of.”

Insurance Companies to Promote Cruise Refund Policies

InsureMyTrip, the travel insurance authority, today announced the results of its annual cruise survey. The new poll of roughly 1,440 U.S. respondents reveals that getting sick or injured before or during a cruise remains the top concern for travelers. Health-related issues also led the majority of travel insurance claims for cruise vacations.

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