Author: Rachel Cagle

3 Simple, Attention-Retaining Elevator Pitch Tips

You’ve done it. You’ve made contact with that prospective client you’ve been hopeful about for ages. One of the first and potentially most dangerous questions you’ll be asked will probably come first. “Who are you and what do you do?” This is your first make-or-break moment.

Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search

From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.

Window Coverings Retailers to Promote Benefits of Dark Sleeping Environment

A survey by YouGov of 16,000 people worldwide reveals that 60% of Americans believe daylight affects their productivity. Fifty-five percent think exposure to daylight affects their sleep. Numerous studies have proven the role of daylight in promoting a good night’s sleep while highlighting the negative impacts a lack of daylight has on health.

3 Techniques to Increase Email Response Rates

Do you wish you could get more responses to your initial outreach emails to potential clients? According to HubSpot writer Aja Frost, the solution can be as simple as improving your introduction.

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

How to Boost Holiday Sales to Millennials and Gen Z

Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year.

Auto Dealerships to Promote Vehicle Data Transparency and Updated Tech

More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle’s data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.

Pediatricians to Promote Treatment to Children Suffering from Anxiety

Nearly two in five (38%) parents say their child suffers from anxiety, according to a new survey commissioned by the American Osteopathic Association and conducted online by The Harris Poll.

Promotions Influence 82% of Holiday Shoppers

Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.

5 Feedback Methods More Effective Than Surveys

Are you still relying on customer surveys as your primary source of customer feedback? That no longer cuts it in a world where 65% of consumers are using mobile phones to provide feedback to businesses.

60% of Rewards Members Save Their Earnings to Use During the Holidays

Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant.

Maid Services can Clean the Out of Reach Areas 30% of Americans Skip

A new national survey released today reveals 20% of Americans only deep clean their homes every six months, if ever. One in three (30%) admit to not cleaning in areas out of arm’s reach (e.g. high ceilings, tops of kitchen cabinets) where unwanted dust and dander can settle and have an adverse effect the quality of the air inside a home. Additionally, a majority of those surveyed (54%) believe indoor air quality is about the same or better than outdoor air quality, failing to realize indoor air can contain more pollutants than outdoor air. In other words, our homes can be dirtier than we think.

1 2 3 29