Tag: SEO

Consumer Search Behavior Linked to Age, Engine Used

How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

Search Trumps Social – Here’s the Proof

One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.

SEO: What Your Clients Need to Know

SEO is how your client’s website and content is found. Keeping it updated is critical to staying relevant. So, why are less than half putting forth the effort of SEO upkeep?

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

Are You Using These Dangerous SEO Tactics?

“Black-hat” and “gray-hat” tactics (“techniques that attempt to achieve quicker results by flouting the search engines’ guidelines”) are increasing in popularity in the SEO community. Sounds a bit risky, right? That’s because they are.

83% of Businesses Say They’re Achieving Digital Marketing Goals

Are your clients up to speed on digital marketing? The new Digital Marketing 2018 survey from Clutch reveals how successful retailers are managing all things digital.

Website Traffic Dropping? Check these Parts of Your Client’s SEO

Sometimes, no matter how up to date you keep your keywords, your client’s site traffic may suddenly drop for an unknown reason. Here are some likely causes you may not have considered.

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

Vertical Search: What It is and How to Utilize It

If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here’s how companies can get noticed on these search engines.

Who Are Your Prospects Hiring for Website Maintenance?

A new Manifest survey finds 91% of SMBs regularly update their websites, and they’re looking for outside help with this task.

Specialization is How Small Agencies Can Win Business from Big Ones

It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.

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