What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.
Author: AudreyStrong
Salesfuel’s “State Of Media Sales” Study Shows Sales Teams Expect Covid-19 Recovery To Begin As Early As June
A new annual study shows while some media sales/executive managers are optimistic about emerging from the COVID-19 pandemic in the next 30–60 days, the pressures of the coronavirus and sales environment are creating nearly historic levels of unhappiness and potential churn for media sales teams. These are just some of the findings in SalesFuel’s […]
2020 State of Media Sales: COVID-19 Special Report from AdMall
In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months. And many media salespeople are adapting to the challenge. Don’t let yourself and your sales team be caught unprepared. Learn when and where to look for recovery and growth with the State of Media Sales 2020 Whitepaper.
Manage Smarter 122: Fixing Coronavirus Tech Deficiencies
Sam Schutte is the CEO of Unstoppable Software, Inc. The company's software development services as a development partner, and is the host of the podcast at unstoppabletalk.com — which covers the "intersection of business and technology innovation". In this episode, we discuss: Tech vulnerabilities caused by COVID-19;
Technology that companies should be investing in now; and The Virtual Tip Jar he created to raise donations for those who’ve lost their jobs
C. Lee Smith Talks About Sales Coaching and Hiring in a COVID-19 Economy
C. Lee Smith, founder and CEO of SalesFuel talks about his specialties: hiring great people, coaching them well, and dealing with the different toxic employee types — especially during COVID-19. His book "Hire Smarter, Sell More" captures his learning and (some of) his company's secret sauce for helping clients become more successful in selling.
Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors
Cliff Farrah is President and CEO The Beacon Group, Farrah has spent more than 25 years advising clients on organic and inorganic growth strategies and tactics in Healthcare, Technology, Industrial, Energy and Defense marketplaces. In this episode, we discuss: How the pandemic accelerates your comp set; How to choose which competitor to overtake; Near and long-term market disruption considerations; How to identify who in your market is still spending money; and How amid to right-size your organization.
Manage Smarter 119: Coronavirus — Don’t return to normal. Return to BETTER.
David Veech, author of Leadersights: Creating Great Leaders Who Create Great Workplaces, teaches leaders how to Love, Learn, and Let Go. In this episode, we discuss: Tips on how to make your business and leadership better coming out of COVID-19; Recommendations on process changes; and Basic elements of a plan to emerge out of COVID-19 lockdown.
Manage Smarter 118: Coronavirus — Course Correction During Chaos
Jeff Piersall is known as The Chaos Coach. A former high school and college basketball coach, Jeff is an entrepreneur than has recently exited his business and now specializes in M&A activity for small cap businesses. He is also the author of Dogs Don't Bark at Parked Cars. In this episode, we discuss: How to Course Correct in a Crisis; Knee jerk reactions vs. course corrections; Money and opportunities to pursue amid the pandemic; and How businesses can be more agile and pivot during the crisis.
On-Demand Webinar: Navigating the Local Ad Marketplace During the Pandemic
The COVID-19 pandemic will have a profound impact on the local advertising landscape this year. Join SalesFuel and BIA for on-demand viewing of this webinar. The CEOs of both firms, along with special guest Jeffrey Hayzlett, share their years of experience and combine their insights to identify valuable local market trends and opportunities for local sales efforts during economic crisis. They will concentrate on the three categories that have recently experienced the largest growth: Home and Trade, Legal, and Financial businesses and share the methods they have developed to help media sellers support local businesses.
Manage Smarter 117: Preparing for the Coronavirus Recession
Jonathan Slain is author of “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns.” In this episode, we discuss: What kind of recession we are currently in; How to measure your “Recession Readiness”; How to organize a tier system for furloughs or layoffs; and Opportunities that can occur in difficult economic times.
Manage Smarter 113: The Beauty of Conflict — Harnessing Your Team’s Competitive Advantage
CrisMarie Campbell, an Olympic rower, and Susan Clarke, a former marriage therapist and Equus coach, are the authors of The Beauty of Conflict: Harnessing Your Team’s Competitive Advantage and The Beauty of Conflict for Couples. In this episode, we discuss: Loud vs. Silent – Who is more upset amid conflict?; How to recognize you’re conflict averse and learn the value of embracing conflict; How tackling conflict can boost your team and create more powerful alliances; and“Heard and Considered” Technique of Management
Manage Smarter 112: Growing Through Amazon and Emerging Digital Pathways
Timothy Seward is the author of Ultimate Guide to Amazon Advertising and founder of ROI Revolution, a digital marketing agency. Timothy recognized the struggles business owners face in the digital world and decided to instill his expertise into the first (and currently, the only) published book on the art of Amazon advertising. In this episode, we discuss: ow Amazon is the new search engine; How to use Amazon for your company’s growth and acquisition opportunities; Why managers who ignore the digital revolution are at peril; and The growth of B2B sales via Amazon.
