Video Content with Multiple Voices Persuades Audiences
Marketing TipsWhat if there was a way to make more than 66% of consumers finish your client’s 60-second video ads? And, what if you could hold their attention for longer than a minute? According to California Management Review (CMR), such a video co…
Family Entertainment Needs Drive Millennial Parent Purchases
Marketing Tips, Media Usage, Consumer Spending, Entertainment, MillennialsMillennials are now parents and responsible for making decisions regarding family entertainment. They are heavily influenced by the preferences and demands of their younger counterparts, Gen Zers and Gen Alpha consumers.…
Top Tips to Make Your Direct Mail Campaign Pop
Marketing Tips70% of marketers say that direct mail campaign performance just keeps improving, according to research from Sequel Response. That’s probably why 49% of marketers increased their direct mail budget this year. Here’s what you need to…
Digital Marketing Ads Connect with Younger Audiences
Marketing TipsIf your client’s target audience is or includes younger consumers, you can’t rely on general marketing data alone. Millennials and Generation Z have very different interests than their older counterparts, with a soft spot for digital…
Influencer Marketing Metrics Score Top Points with DTC Brands
Marketing TipsChances are, one of your direct-to-consumer (DTC) client’s goals for 2024 is to acquire new customers. According to a report from Digiday, influencer marketing metrics show that using influencers to promote their brand is an effective…
SMB Owners Obsess About Finding New Customers
Marketing Tips, small business, small business owners, SMB, SMBsAs another new year approaches, small business owners are setting their plans — most especially finding new customers. Following the COVID-19 pandemic and the ongoing trend of consumers purchasing goods online, SMBs face challenges.…
How Podcast Advertisement Buyers Can Power Outcomes with Audience Data
Marketing TipsThe effectiveness of podcast ads continues to grow as podcast viewership grows and diversifies. According to research from IAB, podcasting is one of the fastest-growing digital media channels today. In just two years (2020–2022),…
Best Brands’ Content Marketing to Include AI
Marketing TipsAI’s content marketing effectiveness comes from its ability to do more than simply write content. When used properly, AI can save you and your client a ton of time in most aspects of content creation. That’s why the best brands’…
Benefits of Influencer Marketing: Targeted Branding and Better Sales
Marketing TipsSocial platforms are driving more and more consumers to make purchases, and influencers are helping lead the charge. Let’s talk about the benefits of influencer marketing on sales.…
Unique Digital Out-Of-Home Campaigns Drive Ultimate Sales
Marketing TipsBrands that turned away from these ads are coming back and ones who have never bought OOH ads before are giving them a shot. But some of the most effective ads aren’t the ones you’d expect. Digital Out-Of-Home ads are the ones taking…
How Squeezed SMBs Can Optimize Their Social Media World
Marketing Tips80% of small to medium-sized business (SMB) decision-makers say their business has experienced increased costs since August 2022. Not only that, data from Verizon shows that their sales have also been declining. If your client is…
Best SEO Tips to Rank for Products
Marketing TipsIf your client wants to boost their product sales, they need to make sure those products are easy to find in searches. You can help them achieve this goal by following these SEO tips.…