African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.
Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
Advertising isn’t just a reminder of a product or service’s existence. According to TVB’s Purchase Funnel 2019 study detailed by BusinessWire, 96% of consumers aren’t even aware of products or services until they see ads.
Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.
It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?
"When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities."
"It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill."
Consumers are no longer turning to only one form of TV to meet their needs. With all the video services available to the public now, TV advertisers have to stay on top of viewing trends in order to get their ads viewed.
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.