Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
Tag: TV advertising
Advertising isn’t just a reminder of a product or service’s existence. According to TVB’s Purchase Funnel 2019 study detailed by BusinessWire, 96% of consumers aren’t even aware of products or services until they see ads.
Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.
Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?
"Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group."
It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?
Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.
"When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities."
Consumers are no longer turning to only one form of TV to meet their needs. With all the video services available to the public now, TV advertisers have to stay on top of viewing trends in order to get their ads viewed.
From 2010 through May 2018, the number of homes that are using digital devices to watch TV content has risen by 48% to 16 million, according to The Nielsen Local Watch Report. Consumers in these households use devices such as tablets, smartphones and smart TVs as their primary methods of viewing, rather than traditional TVs with a cable or satellite subscription.
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.