TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
"We’re fast approaching the holiday shopping season, when you can expect to find lots of high-quality TVs for sale at great prices, says Consumer Reports. In 2019, those deals may look particularly attractive if you’re hankering for a big television."
Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
"According to NPD’s Checkout E‑commerce data, online technology spending in the U.S. increased 10% in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18–34, 35–54, and 55+ are prioritizing their spend across major technology categories differently."
"The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady."
Advertising isn’t just a reminder of a product or service’s existence. According to TVB’s Purchase Funnel 2019 study detailed by BusinessWire, 96% of consumers aren’t even aware of products or services until they see ads.
More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today's crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.
Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.
Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?