Tag: mobile ads

Are Your Clients’ Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.

How to Help Clients Use Click-to-Call to Score Revenue

Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients’ mobile sites and mobile search ads ready to fulfill customers’ calling expectations?

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

Mobile Ad Market Garnering More Respect

With smart phone penetration expected to exceed 50% sometime next year, consumers may be spending more time using mobile online resources. Marketers are closing watching the numbers and many have begun to experiment with mobile ad campaigns. Ad spending in this format reached $416 million in 2009 according to eMarketer. But what about future spend rates? Research shops have issued significantly different projections for this format, going forward to 2014.

Mobile Ad Spending Booms

As more consumers use their mobile phones for everything from talking to texting, marketers sense the need to get their messages onto these devices. The Internet Advertising Bureau, earlier this year, projected a 2010 spending level of $593 million for mobile media with total spending in 2013 to reach $1.450 billion.

College Students Respond Negatively to Mobile Ads

We’ve heard plenty about how members of Gen Y want information on the go. Most of these younger consumers are constantly attached to their mobile phones. So marketers figure that the best way to reach these consumers is to deliver mobile ads. Unfortunately, the results of one consumer survey indicate that a significant percentage of college students is less than pleased to receive a mobile ad.

Influence of Location-Based Mobile Ads Growing

Yesterday, I highlighted the recently-issued Borrell Associates study regarding the importance of local mobile marketing. Last week, another research shop released solid numbers demonstrating the growth in consumer use of mobile location services. The Mobile Marketing Association (MMA) and partner Luth Research say that over 26% of the 91% of U.S. mobile phone owners currently use “map, navigation or some other mobile phone service that automatically determines your current location.”