Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.
Tag: mobile ads
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.
Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients’ mobile sites and mobile search ads ready to fulfill customers’ calling expectations?
With smart phone penetration expected to exceed 50% sometime next year, consumers may be spending more time using mobile online resources. Marketers are closing watching the numbers and many have begun to experiment with mobile ad campaigns. Ad spending in this format reached $416 million in 2009 according to eMarketer. But what about future spend rates? Research shops have issued significantly different projections for this format, going forward to 2014.
As more consumers use their mobile phones for everything from talking to texting, marketers sense the need to get their messages onto these devices. The Internet Advertising Bureau, earlier this year, projected a 2010 spending level of $593 million for mobile media with total spending in 2013 to reach $1.450 billion.
We’ve heard plenty about how members of Gen Y want information on the go. Most of these younger consumers are constantly attached to their mobile phones. So marketers figure that the best way to reach these consumers is to deliver mobile ads. Unfortunately, the results of one consumer survey indicate that a significant percentage of college students is less than pleased to receive a mobile ad.
Yesterday, I highlighted the recently-issued Borrell Associates study regarding the importance of local mobile marketing. Last week, another research shop released solid numbers demonstrating the growth in consumer use of mobile location services. The Mobile Marketing Association (MMA) and partner Luth Research say that over 26% of the 91% of U.S. mobile phone owners currently use “map, navigation or some other mobile phone service that automatically determines your current location.”