“Artificial intelligence has arrived, and most consumers have crossed paths with it, reports MediaPost. This could be using chatbots for customer service, using facial recognition for identification or having voice conversations with a digital assistant through a smart speaker or smartphone.”
“Americans tend to view the impact of the internet and other digital technologies on their own lives in largely positive ways, Pew Research Center surveys have shown over the years. A survey of U.S. adults conducted in January 2018 finds continuing evidence of this trend, with the vast majority of internet users (88%) saying the internet has, on balance, been a mostly good thing for them personally.”
“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
New AudienceSCAN Research Reveals Nearly 1 In 4 U.S. Adults Are Completely Turned Off By Politics This Year
AudienceSCAN® , a division of SalesFuel®, announces the release of its 2016 research, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. The company surveyed more than 15,000 U.S. consumers this year as it does each year, setting out to get insights into future customers’ purchase intent, personal
Consumers who are welcoming a new baby into their homes are embarking on an emotional and financial journey. For most new parents, this is a time of research and discovery as they determine which products and services they’ll need to purchase to fulfill their dreams of a happy family. Google has researched this topic and discovered exactly what new parents are asking about and how they’re obtaining their information.
The march to more smartphones continues, paving the way for mobile commerce. The latest data from comScore shows that smartphone penetration has reached a significant majority, with 156 million people in the U.S. now owning a smartphone. However, the key for all this smartphone growth is not necessarily the number of phones but the usage patterns.
Online video is poised to capture a growing portion of the marketing budget. And, mobile video may be growing even faster than desktop video. What marketers really want to know, though, is whether consumers are clicking on the mobile video ads. According to Unruly Media, the answer to that question is yes.