Fort Mason Games, a female-led gaming company that designs mobile games to help players relax and de-stress, announced survey results in honor of National Download Day. National Download Day marks the time period when the most apps are downloaded in the entire year; as Americans get smartphones for holiday gifts, they often re-download their apps and broaden their horizons with new ones. Fort Mason Games’ larger mission is to revolutionize mobile games, fostering connection and collaboration instead of competition.
With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers’ preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte’s U.S. edition of the “2018 Global Mobile Consumer Survey.” This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.
As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.
Everything seems to be going digital. So, you’d be falling behind if you didn’t make most of your customer service the same way, right? Wrong.
Ting, a top rated postpaid MVNO service and a division of Tucows Inc., revealed the results of its Ting Digital Family Lifestyle Survey, giving insight into parents’ thoughts, concerns, habits and rules around their kids’ mobile phone use. The survey covers topics that are important to those navigating parenting in the mobile digital age, including phone safety, content consumption on phones, rules around phone use, and the cost of keeping the family mobile. 1,565 parents with children under the age of 18 who have cell phones responded to the survey.
Yext, Inc., the leader in Digital Knowledge Management, released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.
With the use of banking and other financial apps on the rise, Credit One Bank conducted a survey this past July to learn more about the usage of its mobile app. Over 1,400 card members responded to a variety of app-related questions, including what they like most about the bank’s app. The convenience it provides was the top response (selected by 57% of respondents) outranking the fact that it’s a free download, which came in a distant second, by a factor of over 3.5.
“Artificial intelligence has arrived, and most consumers have crossed paths with it, reports MediaPost. This could be using chatbots for customer service, using facial recognition for identification or having voice conversations with a digital assistant through a smart speaker or smartphone.”
“Americans tend to view the impact of the internet and other digital technologies on their own lives in largely positive ways, Pew Research Center surveys have shown over the years. A survey of U.S. adults conducted in January 2018 finds continuing evidence of this trend, with the vast majority of internet users (88%) saying the internet has, on balance, been a mostly good thing for them personally.”
“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”