Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.
Tag: social media
Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.
If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.
Jordan Blakesley is a Principal Partner at B Public Relations, a Denver-based public relations firm. She has more than a decade of experience, specializing in PR in the travel/tourism, restaurant/food/wine and luxury real estate industries. In episode 10, we discuss a social media/public relations case study involving two slain Ohio police officers and a restaurant owner who tweeted carelessly about their killings and the resulting lessons for managers, leadership and business owners.
More businesses are moving to people-based marketing. Here are the advantages to this kind of marketing.
Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.
Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.
Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.
While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.