Tag: social media

Is 2018 the Year of People-Based Marketing?

More businesses are moving to people-based marketing. Here are the advantages to this kind of marketing.

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Clutch: Over 55% of Businesses Hire Experts for SEO

Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.

Boost LinkedIn Response Rates With These 2 Tips

If you use LinkedIn for lead generation, are you happy with your response rate? If not, a couple simple tweaks to your strategy can have a big impact.

Marketers to Re-evaluate Facebook Ad Spending in 2018

Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.

The Key to Closing Business With Social Media

The key to closing more business using social media is knowing HOW to close the business. What happens when your social media starts to work?

Santa Claus and Google. The Same or Just a Coincidence?

After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Writing is Not a Mystery. It’s Your Best Chance to Achieve Mastery

My secret to writing is not complex: I write like I talk.

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