Tag: social media

Local Ad Market to Jump by 5.8% in 2020

The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.

Digital Video and Social Media To Drive 2019 Ad Market Growth

The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.

How To Optimize Your Social Selling Strategy

Is social selling THE new sales methodology? Research by Salesforce and LinkedIn suggests you could be missing out by not using this tactic.

2020 Social Media Trends Advertisers Need to Act On

Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.

Social Selling: How To Do It Without Fumbling

Social media presents an incredible opportunity for salespeople. It also presents incredible opportunity to fumble. The ability to instantly connect puts a lot of power in reps’ hands, but they need to be thoughtful about how they use it.

Utilizing Search for New AND Repeat Customers (Yes, There's a Difference)

You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.

MAGNA: Ad Market to Grow by 6.3% in 2019, Record Political Spending Predicted

After the predictions of economic doom and gloom earlier this year, 2019 will likely be good to media companies. MAGNA analysts now predict marketer enthusiasm will drive ad sales by 6.3% this year.

Are You Unnerving Prospects by Using This Sales Strategy?

Imagine, if you will, that you’re an executive of a company beginning a meeting with a salesperson you have never met before. They come in, shake your hand, and immediately reference an activity you enjoy that they had no way knowing, even from the items in your office.

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

CMO Survey: Social Media and Mobile Advertising Set for Significant Budget Increases

Earlier this month, we discussed the coming increase in marketing budgets predicted by the CMO Survey produced by Dr. Christine Moorman at Duke University’s Fuqua School of Business. Businesses, on average, will boost their marketing budgets by 8.67%.

Half of SMB Owners Lack a Marketing Plan

Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.

Tips to Help Clients Improve Social Media Marketing ROI

Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.

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