The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.
Tag: social media
The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.
Is social selling THE new sales methodology? Research by Salesforce and LinkedIn suggests you could be missing out by not using this tactic.
Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.
Social media presents an incredible opportunity for salespeople. It also presents incredible opportunity to fumble. The ability to instantly connect puts a lot of power in reps’ hands, but they need to be thoughtful about how they use it.
You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
After the predictions of economic doom and gloom earlier this year, 2019 will likely be good to media companies. MAGNA analysts now predict marketer enthusiasm will drive ad sales by 6.3% this year.
How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?
Earlier this month, we discussed the coming increase in marketing budgets predicted by the CMO Survey produced by Dr. Christine Moorman at Duke University’s Fuqua School of Business. Businesses, on average, will boost their marketing budgets by 8.67%.
Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.
Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.