Tag: social media

Utilizing Search for New AND Repeat Customers (Yes, There's a Difference)

You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.

MAGNA: Ad Market to Grow by 6.3% in 2019, Record Political Spending Predicted

After the predictions of economic doom and gloom earlier this year, 2019 will likely be good to media companies. MAGNA analysts now predict marketer enthusiasm will drive ad sales by 6.3% this year.

Are You Unnerving Prospects by Using This Sales Strategy?

Imagine, if you will, that you’re an executive of a company beginning a meeting with a salesperson you have never met before. They come in, shake your hand, and immediately reference an activity you enjoy that they had no way knowing, even from the items in your office.

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

CMO Survey: Social Media and Mobile Advertising Set for Significant Budget Increases

Earlier this month, we discussed the coming increase in marketing budgets predicted by the CMO Survey produced by Dr. Christine Moorman at Duke University’s Fuqua School of Business. Businesses, on average, will boost their marketing budgets by 8.67%.

Half of SMB Owners Lack a Marketing Plan

Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.

58% of Consumers Open Emails with This Content in the Subject Line

Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?

Tips to Help Clients Improve Social Media Marketing ROI

Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.

Here's A New Way to Use Social Media When Selling

Social media isn’t just a great tool for making online connections; there’s major opportunity for sales reps to do valuable research using social networks.

First Impressions Are Made Sooner Than You Think

You've vetted the company, identified their areas of need, how you can help them, and researched who may be present in the room that can block or support your move. But have you researched yourself?

How to Find the Right Influencer for Your Clients

Businesses have an ‘all-in‘ attitude when it comes to social media marketing. In many cases, they’re not entirely sure yet how this investment exactly benefits the bottom line.

Empowering Small Businesses Through Social Media

According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?

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