Tag: digital marketing

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.

Manage Smarter 75: Creative Business Thinking to Differentiate You and Your Team

Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your “flamed-broiled”?; how to develop a 30-second pitch on what you do and why you’re different; how to implement “what makes you stand out” to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.

Manage Smarter 74: How to Reach the C-Suite Sooner

Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C-Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C-Suite

Retailers to Target Asian-American Consumers Digitally

“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”

3 SEO Aids Your Clients Need to Know About

There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

How Digital Ads can Better Reach Consumers with Low Vision

When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?

How to Convince Small Businesses They Need Websites

When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?

Xaxis: 79% of Marketers Seek Outcome-Driven Media Partners

While digital display advertising gives more insight into ROI than traditional media, marketers aren’t satisfied. The new Measuring Success study from Xaxis shows what your clients are obsessing about.

How to Combat to Spread of Digital Advertisers’ Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here’s why they plan to do so and how you can do your part to stop it.

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