What got you into sales? For many, it’s the exciting thrill of pursuing, and winning, new business. But salespeople can be overly focused on a shiny new prospect, which can push their previously-won customers to the wayside.
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.
Increasing competition always makes customer retention even more vital than it already is. Sales reps, to be successful, must spend adequate effort to keep current clients.
Salespeople in every industry face objections. And in the auto industry, one of the most common complaints involves the seller’s the trade-in offer.
Have you ever been talking with someone knew and something about the way they spoke just made you want to get out of that conversation as quickly as possible? While your case hopefully isn’t that intense, there are a few speech habits many salespeople unknowingly possess that could be costing them sales.
If, “You can’t teach an old dog new tricks,” is ever uttered by a salesperson, it signals the beginning of a downward spiral in their career. Salespeople need to stay on top of their professional development, always doing what they can to stay ahead of the curve so that their methods don’t become predictable and boring.
Alexandra Pellegrini, a local marketing specialist at The Olympian, was searching through AdMall’s Event Marketing Intelligence Report when she came across “Emergency Medical Services Week.” Afterwards, she contacted a local EMS team to see if they were aware of the promotion.
On the surface, cross- and upselling seem easy. The person is already a customer; all you have to do is encourage them to buy more.