Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your "flamed-broiled"?; how to develop a 30-second pitch on what you do and why you're different; how to implement "what makes you stand out" to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.
Has it been a while since you updated your incentive system? Or maybe some of your reps seem a little less excited about what they’re doing these days.
Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C-Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C-Suite
Jason Forrest, founder and CEO at FPG (Forrest Performance Group) is the winner of five international Stevie Awards for his training programs. During a recent Manage Smarter podcast, I asked Jason why so many training programs don’t impact the bottom line as much as business leaders hope.
Are you looking for a way to increase employee satisfaction and retention? One solution many employers have turned to is allowing team members to work at remote locations.
Michelle Tillis Lederman is named by Forbes as one of the 25 Professional Networking Experts to Watch and author of "The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact." In this episode, we discuss: How to be a relationship-driven leader; the 7 Mindsets to Grow Your Influence and Impact; the difference between connecting and networking; and how to build strong work relationships and what's the ROI.
Too many managers treat goal setting as a one-and-done task. If that’s how you’re establishing expectations for your sales reps, you could be in for major disappointment as the year progresses.
As the boss, it’s easy to get into the mindset that you’re always right. After all, you’ve encountered most of the problems your sales reps are experiencing.