Author: Rachel Cagle

Pet Stores to Target Owners with Pet Health Resolutions

Are you making a New Year’s resolution for 2019? While many people set goals to get healthy in the new year, the American Veterinary Medical Association (AVMA) and Pet Food Institute (PFI) encourage pet owners to proactively review their pet’s health in 2019, as well.

The Demand for Ride-Hailing is Increasing

“The share of Americans who use ride-hailing services has increased dramatically, reports Pew Research Center. Today, 36% of U.S. adults say they have ever used a ride-hailing service such as Uber or Lyft, according to a Pew Research Center survey conducted in fall 2018. By comparison, just 15% of Americans said they had used these services in late 2015, and one-third had never heard of ride-hailing before.”

3 Ways to Boost Calls via Search

Your client’s search marketing components need to be up-to-date, especially if their primary focus is generating calls from their ads. Do their current search efforts make the cut?

Car Dealerships to Promote Latest Car Tech to Encourage Higher Spending

“In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. The Cox Automotive Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers.”

Employers to Make Purchases to Prep Office for Flu Season

Flu season is back, and it can cost U.S. businesses billions of dollars in sick days and lost productivity if not carefully managed in an office environment or workplace. According to the Centers for Disease Control and Prevention (CDC), flu activity most commonly peaks in the U.S. between December and February. However, seasonal flu activity can begin as early as October and continue to occur as late as May.

2 Questions Your Clients Need Answered Before They Buy

Although there are many sales strategies out there, a good amount can be traced back to the Universal Buying Cycle. Created by the Floriss Group’s James Rores, the cycle is based on the observation that every potential buyer has to answer four questions before they can make a decision.

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.

Are You a Salesperson or a Sales Leader?

You may think that servant leadership has nothing to do with sales for people who aren’t in management positions. If you think that, you’re misinformed.

67% of Consumers Plan to Download Mobile Games This Year

Fort Mason Games, a female-led gaming company that designs mobile games to help players relax and de-stress, announced survey results in honor of National Download Day. National Download Day marks the time period when the most apps are downloaded in the entire year; as Americans get smartphones for holiday gifts, they often re-download their apps and broaden their horizons with new ones. Fort Mason Games’ larger mission is to revolutionize mobile games, fostering connection and collaboration instead of competition.

Gen Z to Use Tax Returns to Pay for Holiday Expenses

Tax refunds continue to play an important role for many consumers when it comes to paying holiday debt. In a recent survey conducted by Jackson Hewitt Tax Service, 41% taxpayers polled revealed that they look forward to their tax refund to pay holiday bills. The same survey showed that the youngest taxpaying generation, Generation Z, is the most likely to use their tax refund to repay holiday debt, with 63% reporting that they look forward to their tax refund to pay holiday bills.

Consumers Want Your Clients to Take a Stand on Issues

Public relations are more important than you let yourself consider, according to a study by Clutch. In a world where most information is literally at consumers’ fingertips, it’s crucial to make your company’s stance on social issues known.

More than 50% of Consumers Prefer to Handle Home Improvement Themselves

Homeowners looking to add personality and individuality to their home are more likely to undertake a do-it-yourself remodel than hire a professional, according to the National Association of Realtors 2019 Remodeling Impact Report: DIY. The report also shows that cash-strapped millennials are the most likely of any generation to take on a DIY project.

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