From 2010 through May 2018, the number of homes that are using digital devices to watch TV content has risen by 48% to 16 million, according to The Nielsen Local Watch Report. Consumers in these households use devices such as tablets, smartphones and smart TVs as their primary methods of viewing, rather than traditional TVs with a cable or satellite subscription.
Tag: TV advertising
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.
KFVS-TV/WQWQ-TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. “This business faces many challenges as they carry unique products with a high upfront cost to the consumer but lead to money savings down the road,” Lambert explained.
Recently, Barnes & Noble released a report showing that college students believe TV to be the most effective ad format. When that narrow age range is expanded to include all Millennials, those between the ages of 18 and 34, TV ads still matter. But, it’s important for marketers to understand the types of TV shows that appeal to each gender.
As new media players such as Netflix and Hulu compete for TV viewers who are willing to view content through a variety of platforms, cable TV companies are fighting back. The TV Everywhere initiative was started last year by Time Warner with the goal of rolling out content to viewers who want to watch quality programming through their TVs, online or through mobile devices. Analysts like the idea and predict this initiative will bring more revenue, especially ad money, to the TV industry.