February 24, 2017

What Your Salespeople Are Afraid to Tell You

“She doesn’t seem like he wants to help me out,” a respondent said about his manager in SalesFuel’s 2017 Voice of the Sales Rep study. “He is not around when I need him or he fails to see the importance of an issue I need his help to resolve.” These are direct quotes from two of the 725 salespeople SalesFuel polled in January 2017. And it’s what sales representatives are thinking, but aren’t telling their managers.

December 2, 2016

Investing in the Sales Process – Coaching and Metrics for Success

Sales team performance impacts the corporate bottom line. New data-driven sales enablement platforms assist sales leaders with onboarding, training & motivating salespeople. They give companies control of turnover, so they can deliberately focus on the most productive members, improving retention. Learn about them in this free white paper from BIA and SalesFuel.

October 14, 2016

Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants

SalesFuel’s most recent AudienceSCAN survey found 23% of U.S. adults shopped at a locally owned business on Small Business Saturday. This demonstrates a negligible drop from 23.5% in the 2015 AudienceSCAN survey. A bigger dip occurs, however, when we look at 2014 data – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day?

December 5, 2015

New White Paper: The Basics of Co-op Advertising Sales

Co-op advertising is back in fashion again among media sales reps - especially as it pertains to digital. Our AdMall team has created this four-page "quick notes" style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-op funds to pay for additional advertising or digital marketing services.

October 12, 2015

Small Business Saturday More Lucrative Than Ever for Local Merchants

AudienceSCAN‰'s annual ‰Small Business Saturday Shoppers 2015‰ white paper clearly shows small and medium-sized businesses that planning for, and participating in, this national event can yield lucrative results. The paper contains fresh data from an annual survey of more than 14,000 consumers, revealing cutting-edge information in the hearts and minds of those most likely to be this year‰'s best customers.