October 20, 2017

Small Business Saturday Shoppers 2017: Helping Small Businesses Compete with Big-Box and Online Giants

SalesFuel’s most recent AudienceSCAN survey found 23.7% of U.S. adults shopped at a locally owned business on Small Business Saturday. And although this percentage has been flat for the last two years, it’s still a big drop from 2014 – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day? Could communities come together in bigger ways to cross-promote local business and present a united front? We at SalesFuel think the small business community is missing opportunities. Learn more about how local businesses can take full advantage of this special shopping day.

September 5, 2017

The Best Sales Manager I Ever Had

Got a turnover problem at work? Hate your boss or perhaps recognize you’ve hired a bad manger? What did you fail to recognize when hiring them or how can you develop and hone top management skills in existing staff? How can your HR department recognize true talent in front of them in the interview process? And how does having the right leader equal a boost in sales? All these answers and MORE are found in SalesFuel’s free white paper entitled “The Best Sales Manager I Ever Had.”

February 24, 2017

What Your Salespeople Are Afraid to Tell You

“She doesn’t seem like he wants to help me out,” a respondent said about his manager in SalesFuel’s 2017 Voice of the Sales Rep study. “He is not around when I need him or he fails to see the importance of an issue I need his help to resolve.” These are direct quotes from two of the 725 salespeople SalesFuel polled in January 2017. And it’s what sales representatives are thinking, but aren’t telling their managers.

December 2, 2016

Investing in the Sales Process – Coaching and Metrics for Success

Sales team performance impacts the corporate bottom line. New data-driven sales enablement platforms assist sales leaders with onboarding, training & motivating salespeople. They give companies control of turnover, so they can deliberately focus on the most productive members, improving retention. Learn about them in this free white paper from BIA and SalesFuel.

December 5, 2015

New White Paper: The Basics of Co-op Advertising Sales

Co-op advertising is back in fashion again among media sales reps - especially as it pertains to digital. Our AdMall team has created this four-page "quick notes" style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-op funds to pay for additional advertising or digital marketing services.