While digital display advertising gives more insight into ROI than traditional media, marketers aren’t satisfied. The new Measuring Success study from Xaxis shows what your clients are obsessing about.
Tag: digital marketing
If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?
SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than
ExactTarget’s 2014 State of Marketing study includes insights from 2,500 industry professionals. Earlier this year, I highlighted attitudes regarding social media use and responsive design revealed by this study. However, the report includes valuable data on a number of topics, including which digital formats will be most popular and how lifestyle marketers are shifting focus.
Are digital marketing services the future for traditional media publishers? In a recent speech given at the Key Executives Mega Conference, Gordon Borrell urged newspaper leaders to consider new revenue sources, including digital marketing services. The details of his presentation were summarized by Kathy Haley at NetNewsCheck and built on the Future of Legacy Media report that Borrell Associates released last month.
Mobile advertising has taken some time to gain traction. As late as September 2012, eMarketer analysts were predicting a total ad spend of about $2.61 billion for the format. It turns out they underestimated the success of ‘native’ ads – popular in social media sites – and, as a result, the projections for 2013 mobile
Should marketers spend more time courting online Baby Boomers? The results of McAfee’s recent survey show that ignoring this group of consumers could be an opportunity lost for retailers. However, not all Boomers are alike. The young members of this generation, those between the ages of 50 to 61, spend far more time online and make better targets for digital marketing and sales efforts.
Most small and medium-sized business (SMB) operators believe that the Internet has leveled the playing field in commerce. These businesses are using technology to access supplies and customers, sometimes on a national basis. It turns out that SMBs are also more likely to turn to digital marketing than their larger competitors. Writing for B2B Online, Christopher Hosford summarizes the results of Oracle Eloqua’s Defining the Modern Marketer: SMBs Driving Results report which reveals the ways SMBs are ahead of large businesses.
Consumers are becoming more comfortable with the idea of online music streaming. However, few music lovers feel they can justify the expense of an ad-free subscription to their favorite service. This situation makes the format attractive to advertisers according to Anthony Mullen at Forrester.
The good news for marketers is that consumers are more open to purchasing large items, those costing over $500, than they have been in the recent past. Even better, businesses that are selling these large-ticket items have about 79 days to attract shoppers who are in the buying state of mind. The results of the GE Capital Retail Bank’s Major Purchase Shopper Study also shows that more consumers are starting their research online which means retailers need to strengthen their websites in order to connect with these potential customers.