Tag: digital marketing

How to Combat to Spread of Digital Advertisers’ Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here’s why they plan to do so and how you can do your part to stop it.

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

SalesFuel Expands Partnership with Digital First Media, Providing AdMall® PRO Product

SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than

Lifecycle Marketers to Focus on Engagement in 2014

ExactTarget’s 2014 State of Marketing study includes insights from 2,500 industry professionals. Earlier this year, I highlighted attitudes regarding social media use and responsive design revealed by this study. However, the report includes valuable data on a number of topics, including which digital formats will be most popular and how lifestyle marketers are shifting focus.

Traditional Publishers to Begin Offering Digital Marketing Services

Are digital marketing services the future for traditional media publishers? In a recent speech given at the Key Executives Mega Conference, Gordon Borrell urged newspaper leaders to consider new revenue sources, including digital marketing services. The details of his presentation were summarized by Kathy Haley at NetNewsCheck and built on the Future of Legacy Media report that Borrell Associates released last month.

Top 10 of 2013: Mobile Ad Growth Surprises in Store for 2013

Mobile advertising has taken some time to gain traction. As late as September 2012, eMarketer analysts were predicting a total ad spend of about $2.61 billion for the format. It turns out they underestimated the success of ‘native’ ads – popular in social media sites – and, as a result, the projections for 2013 mobile

Marketers to Connect with Online Boomers through Desktop PCs

Should marketers spend more time courting online Baby Boomers? The results of McAfee’s recent survey show that ignoring this group of consumers could be an opportunity lost for retailers. However, not all Boomers are alike. The young members of this generation, those between the ages of 50 to 61, spend far more time online and make better targets for digital marketing and sales efforts.

Restaurants Increasing Use of Digital Marketing, Social Media

Restaurants worldwide are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners. Nearly nine out of 10 restaurants used social media outreach this year—the most common tactic by a wide margin—up from 77% in 2012. Pinterest saw among the biggest bumps in usage, rising from 17% in 2012 to 28% in 2013.

SMBs Using More Marketing Vendors

Most small and medium-sized business (SMB) operators believe that the Internet has leveled the playing field in commerce. These businesses are using technology to access supplies and customers, sometimes on a national basis. It turns out that SMBs are also more likely to turn to digital marketing than their larger competitors. Writing for B2B Online, Christopher Hosford summarizes the results of Oracle Eloqua’s Defining the Modern Marketer: SMBs Driving Results report which reveals the ways SMBs are ahead of large businesses.

In-stream Audio Advertising Set to Grow

Consumers are becoming more comfortable with the idea of online music streaming. However, few music lovers feel they can justify the expense of an ad-free subscription to their favorite service. This situation makes the format attractive to advertisers according to Anthony Mullen at Forrester.

Marketers to Improve Websites to Appeal to Purchasers of Big-Ticket Items

The good news for marketers is that consumers are more open to purchasing large items, those costing over $500, than they have been in the recent past. Even better, businesses that are selling these large-ticket items have about 79 days to attract shoppers who are in the buying state of mind. The results of the GE Capital Retail Bank’s Major Purchase Shopper Study also shows that more consumers are starting their research online which means retailers need to strengthen their websites in order to connect with these potential customers.

Marketers to Target Women and SMB Owners with Online Ads

U.S. consumers are growing more accustomed to seeing online ads. The Ipsos Open Thinking Exchange claims that a solid 42% of surveyed consumers are watching online ads on a monthly basis. Some of these consumers take the next step and click on an ad to find out more. What motivates consumers to click and who is mostly likely to check out products online? The Ipsos research provides some answers.

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