Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition.

In today’s rapidly changing advertising industry, the pressure is on. Clients want measurable results, and the competition is fiercer than ever. Creativity alone isn’t enough anymore; marketers and media sales professionals need tools that provide precision and data-​driven insights.

Consumers spend huge amounts of time engaging with digital media. And your accounts know that these formats offer the best places to reach their primary target audience. But ads aren’t always welcome, so here’s what to do about that.

Have your clients been complaining about direct mail cost? If so, you may need to show them the value of this marketing format. In 2024, businesses spent an estimated $37.3 billion on direct mail. A close look at how they use the format, and their ROI, explains why they use direct mail.

SEO continues to positively impact 91% of “website performance and marketing goals,”  according to SearchEngineJournal. Of course, some businesses have better outcomes than others. If your clients want to score fast SEO results, they need stay current on the latest algorithm updates.

B2B marketers invest heavily in content marketing. One of their biggest content marketing goals is to generate an action from their target audience. All too frequently, that isn’t happening.