Marketing Research

How will grocery store marketing change this year? Our State of Media Sales survey indicates that 8% of media sales managers are optimistic about increased revenue from food and beverages retailers. Another 33% are slightly optimistic. How can you sell more media to grocers?

How much did brands increase their media investment last year? Keen Decision Systems reports the number at 2.5%. When consumers see ads on their favorite media, they react. AudienceSCAN reports that 41% of consumers took action in the last 30 days after seeing an ad on streaming TV.

How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around 38% of U.S. adults identify as frequent voters. Here are the political advertising strategies that your accounts, such as local campaign managers, can use to attract attention and drive more voters to the polls. And we have guidance for brand managers who want to avoid alienating consumers as well.

As your accounts generate marketing and ad material, do they know which format their B2B prospects prefer? The latest content from Digitalzone points to videos (34%) and infographics (32%). But SalesFuel’s B2B BuyerSCAN research indicates that there’s a lot more to know about the B2B buying process.

How many consumers fear their savings plans will be derailed this year? A Harris Poll for the Journal of Accountancy reports it’s around 50%. This mindset can make it challenging for your accounts that turn to splurge marketing tactics. Around 16% of U.S. adults will spend extra money for special occasions, reports AudienceSCAN. Let's review the best ways to reach them.

How do customers want to hear from brands? GetResponse says it’s all about email. Nearly 22% of customers prefer to get an email about a loyalty program update or opportunity. Customer loyalty and retention should be top of mind for brands as acquiring new customers is expensive.