Marketing Research

The recent CMO Survey reveals challenging economic conditions for many businesses. Between 2022 and 2024, surveyed business leaders have given declining scores to their sales and profit performance. One way to improve this situation is to use the best B2B market intelligence.

Are your clients getting the best results from their ad spending? If they’re concerned, help them focus on influencer marketing KPI. Because influencer spending has zoomed up 74% over the last year, the effectiveness of these campaigns deserves a look.

The pressure to preserve profits never ends. Businesses have been reducing their spending across the board. They also need to improve the outcomes of their digital marketing projects.

The marketing team in every organization faces a familiar tug of war. Should they adjust their brand message in favor of performance marketing? New research shows this practice is growing, to the detriment of brand enhancement.

As you prepare for a new year, it may be time to update your strategy. I’m talking about helping your clients reach audiences that plan to make changes next year. They’ll be spending money, and with the right target audience profile, your clients can boost revenue.

Social media marketing has been praised as the best way for businesses to engage personally. Recently, businesses have been reducing their investment in this format. Regardless of spending levels, your clients have many ways to optimize the outcomes of their social media messaging.