Do Your Health Care Clients Need Online Reputation Management Help?


Classes on advertising and promotion aren’t usually part of the curriculum for health care professionals. But, promotions are a key way for dentists and physicians to attract patients. The latest research shows health care professionals should devote more resources to managing their online reputation.

Consumers are quick to share their experience online these days. And, health care professionals are aware of the trend. In a PatientPop survey of 200 professionals with responsibility for practice management, at least 88% agreed they worry about negative reviews. They realize that if patients complain online about having to wait too long or being treated rudely, consumers may hesitate to visit the office. So far, only about 18% of health care offices have a formal policy about how to handle negative online reviews.

More Reviews Needed

Health care professionals also realize the growth of their practice relies on good reviews. Over 80% want to improve their reputations. They can start by increasing the number of positive reviews posted by patients. Most health care providers, 73%, only have reviews from about 5% of their patients.

More Resources Needed

Physicians and dentists understand the urgency of this situation. In the next year, health care professionals will be boosting their resources in this area by 25 percent. This intention is good news for office staff members who have been shouldering the burden of managing their practices’ online reputation.

Taking online reputation management to the next level is a challenge. It will require rolling out a solution that encompasses all aspects of the practice. To meet that goal, your clients may find it more efficient and cost effective to turn over the responsibility to a single provider. That provider could be you.

Sell them on your services by showing them a Digital Audit report produced on AdMall by SalesFuel. Let your clients see how their practice stacks up against the competition. Then, they may be willing to listen to how you can help them manage their online reputation.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.