SalesFuel’s most recent AudienceSCAN survey found 23% of U.S. adults shopped at a locally owned business on Small Business Saturday. This demonstrates a negligible drop from 23.5% in the 2015 AudienceSCAN survey. A bigger dip occurs, however, when we look at 2014 data – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day? Could communities come together in bigger ways to cross-promote local business and present a united front? We at SalesFuel think the small business community is missing opportunities.

Learn more about how local businesses can take full advantage of this special shopping day.

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