3 Tips to Help You Close That Sale

by | 2 minute read

Here are three tips to improving your sales strategy with help from Marisa Sanfilippo's article, "5 Sales Tips and Tricks from 'Shark Tank''s Kevin Harrington."

First of all, no matter what product or service you’re selling, remember that you are the first sale you have to make. People are less likely to buy something, even if they need it, from someone they don’t like. So, make sure you put your best foot forward going in. Eat a snack you enjoy or watch a funny video before you get to your meeting so that you have a genuine smile on your face when you walk through the door. Be open with the client, invite their participation in your pitch, and fully listen to them when they have questions. The more you actively engage in conversation with them instead of talking at them, the more opportunities you’re giving yourself to inspire a foundation of trust and comfort for your potential client.

Next, don’t leave your clients wondering how your product or service could help them; show them. A cookie cutter pitch where you just talk about how wonderful what you’re selling is without tying in how it could specifically benefit each potential client will only get you so far. Personalize your pitch. Show your potential client that you’re aware of their needs and that you’ve done your research into how you can help them meet those needs. Throw in some stories for comparison of how your product or service has helped similar companies in the past. Simply bragging about what you’re selling leaves clients trying to connect the dots to how it could help them. Wouldn’t you rather have them spend that time thinking about how to progress the sale to get what they need?

Finally, you’re looking for long-term clients. They’re easier to sell to than someone you’ve never worked with before. While you’re selling yourself and showing a potential client why they need your product or service, combine the two to convey the benefits of closing this sale for the long run. Show how your product can prevent and solve problems in the future similar to the ones the client is having now. Talk about your personal availability and customer service strategy to show that you’ll be there for them if/when they need you and not just when you’d like to make a sale. A product or service that benefits your client more than just initially is a more worthwhile use of their money.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.