You shouldn’t be afraid of artificial intelligence (AI). For media sellers and agencies, it’s not a threat to your job. It can make it easier, though, and help optimize your client’s content marketing. Follow these content marketing best practices and you can help your client achieve the results they’ve been hoping for.
Content Marketing Best Practices: Profit from AI Optimization
You may not choose to have AI write your client’s content marketing pieces for you (and, honestly, it’s still not all that great at it yet), but it can help you optimize the copy you create.
Crafting the perfect headline is among content marketing best practices whether or not AI is included. Headlines not only help improve that piece’s SEO, they determine whether or not consumers will bother reading the full asset.
So, it’s critical to add keywords that are popular among your client’s target audience. Since those are ever changing and constant research is exhausting, why not have AI do it for you? AIContentfy recommends using AI for keyword research. “AI-powered tools can analyze large volumes of data to identify the most relevant and high-traffic keywords for a particular topic or industry.” And with that information, you can easily go back into your client’s existing content and optimize it for today’s searches.
Plus, AI can help get your creativity flowing if you have the perfect piece of content but can’t come up with a snazzy title. Put in the piece and ask for headline/title suggestions that include at least one keyword. Even if you don’t end up going with what it gave you, you could be inspired by its ideas.
Hot Topic Predictions
AI can also help your client get ahead of the competition in content creation. One of the most common content marketing best practices is to get relevant content out there before your client’s competitors can. Predictive analytics can help.
According to AIContentfy, “AI algorithms can predict trends and patterns based on historical data, empowering businesses to anticipate changes in search engine algorithms and user behavior.” With this information, you can pitch content ideas that your client’s competition won’t have even considered until they read yours. Industry thought leaders need to be ahead of the curve.
Optimize for Algorithms
AI’s influence on content marketing doesn’t stop at helping you with copy creation. A recent article by Inc. points out that AI search engines are likely to become the future of online searches.
Inc. reveals that AI search engines will first and foremost try to answer the searcher’s inquiries itself. Not only that, but it links to third-party sites that aren’t nearly as apparent as in the search engines we know and love today.
To make sure your client doesn’t suffer a major loss in website traffic, you’ll need to refer to the latest of content marketing best practices: optimizing social media ad performance through algorithms. While brands everywhere try to figure out how to get their content noticed on an AI search engine, you’ll need to turn to other channels to direct consumers to your client’s website. Inc. recommends social media.
“You’ll need to be comfortable trying content concepts out – and failing along the way,” says Inc. But once you’ve mastered the algorithms, website traffic should get a boost. Better to plan ahead and get your client’s social media-based content up to speed with different platforms’ algorithms before everyone flocks to that solution. You’ll be experienced while your client’s competition struggles.
AI will both aid and challenge content marketers in the future. But following the content marketing best practices above will help your client’s content stay ahead of the competitions’. And for more inspiration on what to feature in that content, check out your client’s target audience’s profile on AudienceSCAN on AdMall by SalesFuel to see what they look for in content.
Photo by Amelia Bartlett