Every seller wants to create the greatest sales pitch ever. A perfect pitch can quickly grab attention, build credibility and communicate your value to busy decision-makers.

It can also set the foundation for long-​term engagement, differentiate you from competitors and guide buyers toward understanding how your solution meets their needs.

Needless to say, it can be tricky to efficiently do all of that in one pitch. But it’s definitely not impossible.

What goes into the greatest sales pitch ever?

First, it’s essential to understand what a sales pitch is—and isn’t. A sales pitch represents your brand, mission, and value in a short, impactful message. And it’s not just a presentation. It's a two-​way conversation that helps engage prospects, make a strong first impression, and uncover how you can meet their needs.

“A sales pitch,” writes Sujan Patel, “is essentially a two-​way conversation between you and your prospects.”

And today’s prospects aren’t like the ones of the past. Modern buyers are more knowledgeable than ever, thanks to researching on their own.

SalesFuel found that before even meeting with a seller, nearly 42% of buyers research them online. This means that sellers must be even more educated and prepared when pitching or else risk having an impact.

And this, Patel explains, will require thorough research into the prospect, their industry and every facet of their business.

“Buyer personas and case studies can only go so far,” he writes.

If you feel like your research efforts need improvement, take some time to first read up on best practices. SalesFuel offers an in-​depth look at researching effectively that can help polish your skills.

Ensure the focus is always on them

Why would a prospect think yours is the greatest sales pitch ever? Because it’s all about them. Prospects don’t want to just hear about you; they want to know what you can do for them.

Elyse Fox reports that 71% of consumers expect companies to deliver personalized interactions. As you write your pitch, keep checking in that the focus is on your audience and clearly ties into their specific needs and goals.

“Center your pitch around what matters most to the customer and demonstrate how your solution addresses these needs.”

She suggests following a consultative approach, which you can read more about here. This strategy, in addition to focusing on the prospect, also nurtures connection.

Combine data and emotion

Supporting data, customer testimonials, case studies and other examples of your work should be included. Insightful data can help build credibility while showcasing your success. It also demonstrates the value that you offer and how it’s been applied.

Be sure, then, to balance these insights with an appeal to the prospect’s emotions.

One effective way to do this is through storytelling. This can tap into their emotions, align with their motivations and inspire their imagination.

“Aside from helping prospects to retain information, stories also put them directly into the picture,” Patel notes.

“Storytelling transforms vague ideas and makes them tangible.”

SalesFuel shares tips for working on your storytelling skills and how to weave it into your pitches. You’ll learn how to use a story to show prospects how it can enhance what they’re already doing.

Close it with a request

So how does the greatest sales pitch ever end? With a clear ask or call to action. Once you’ve shown the value your solution can offer, it’s up to you to move things forward.

“Your pitch should end with an invitation to take action,” Patel writes.

“Give them clear direction on what to do next and make it easy for them to do it.”

As he points out, you’ve put too much time and effort in to leave another engagement to chance. Provide them with various options to keep the relationship moving and ensure your work pays off.

Want even more ways to polish your pitching skills? Take a look at these other best practices to ensure you connect every time.

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