It’s clear that keeping customers happy post deal is worth every reasonable effort. Especially when you consider that 61% of B2B revenue comes from existing customers through renewal and expansion, according to Forrester.

What’s more, Hubspot says it’s five times cheaper to retain a customer than it is to win one back. Undoubtedly, having to re-​engage a customer makes a long sales cycle even longer. Nobody’s got time for that!

So, how can you be sure that satisfaction after the sale is real?

Pay Attention to Your Post-​Deal Strategies

Take a hard look at your activities after the deal is done. For instance, do you mark your calendar for a personal follow-​up? Have you given thought to a cross-​sell or upsell opportunity? Do you know when they would need to reorder?

These are legitimate, sensible post-​deal actions you should consider if you want to keep the relationship strong. Here are a few more for your consideration:

Outstanding customer service

Your customer relationship begins with providing consistent, high-​quality service, including fast response to inquiries and complaints. There’s no better way to establish trust and encourage repeat business, according to Clarity.

Self-​service and hassle-​free reordering

Consider how you can streamline the reordering process by empowering your customer with a user-​friendly platform. Perhaps your company lends itself to quick reorder buttons or automated replenishment. Anything that reduces barriers and friction can become a great post deal perk.

Loyalty rewards or incentive programs

Again, not every industry fits this model, but a points-​based rewards system can earn a return on the customer’s investment. This program can increase retention and motivate additional purchases.

Consistent social media presence and content sharing

Using social channels to reinforce value and share relevant content keeps you in front of the customer. Conveniently, you can present thought leadership, case studies, and product tips to demonstrate the necessity of your product.

Continuous improvement

Stay current on your customers’ industry and share what you’ve learned. Regularly review what’s working for others and monitor customer satisfaction. Be adaptable and stay informed of their evolving needs.

Consider looking into AI-​powered tools, like SalesCred PRO, and CRMs for assistance. These can help with personalized, targeted and automated engagements.

Cultivate Personalized Post Deal Communications

Personalizing after-​the-​sale communication instills trust and transforms customers into advocates for your product. Also, it’s a great way to nurture those referrals when you need them.

Leverage data and segmentation

Use your CRM to track purchases and build profiles of your customers. Group clients by role, business size and product usage.

Soon, you’ll find you’re targeting customers at the right time with the right messages. And for more insights into how segmentation can drive satisfaction, take a look at this SalesFuel article.

Personalized, timely reminders

Program your CRM to send personalized, automated restock or reorder reminders based on each customer’s buying cycle. Include tips or relevant product news to make the message useful and not bothersome.

Ongoing engagement and communication

Check in with customers and share what’s working across your book of business. Interestingly, you’ll build a community by sharing best practices and product tips while you stay top-​of-​mind without being intrusive.

Buyer’s remorse is REAL — Don't become its victim!

In the post deal world, reality sets in along with regret. Keep these emotions at bay with personalized interactions. Add a human touch by sending handwritten notes.

Thank buyers for their business and recognize company or personal milestones. These intimate gestures add sentiment and emotion. These simple acts set you apart from your competitors and their faceless procedures.

Returning B2B customers are essential to your sales success. Investing time and effort in post deal strategies pays off with future income.

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