Nail It with these Manicure Trends

BY Courtney Huckabay
Featured image for “Nail It with these Manicure Trends”

2016 was the year of chrome, scorpion-​embedded designs, and holo hysteria. Do these design elements have staying power for the coming year? Read the input from Nails Magazine experts to see what local nail salons can expect to be creating and buying for 2017.

1. Rebellious Color
"Influencers in the nail industry agree that when it comes to color, anything can go together. “Traditional nail rules are out the window in 2017, with splashy brights in the spring, and deep, dark colors in summer,” says session manicurist and founder of The Nailscape, Ashley Gregory. Swarovski Senior Vice President, Alexander Wellhoefer, agrees with the concept of rule-​breaking color, calling this phenomenon a color “resurgence.” “In the nail arena the polar opposites of black and white will become strong. We will also see bursts of bright, almost neon and fluorescent colors used as highlights and backgrounds for nail embellishment,” says Wellhoefer. In addition to brights, OPI co-​founder Suzi Weiss-​Fischmann cites corals and blues as being particular standouts."

Color could be important to the 20% of Americans planning to pay for manicures/​pedicures in the next 6 months, according to the latest AudienceSCAN data.

2. Laser Cut
"Technology is ever-​growing and ever more prevalent in all aspects of art, including nails. “For Spring 2017, we are seeing a combination of nostalgic and futuristic elements. Think of the high-​octane NYC underground club scene of the 1980s combined with the intricacy of 3‑D printing and laser light technology,” says CND co-​founder and style director Jan Arnold. At the 2016 Wella Trend Vision Awards held in Barcelona, Wella Professionals even predicted a “pastforward” trend. Since technology has turned the once-​surprising and fantastical into the new normal, beauty professionals are called upon to elevate the everyday. Staying on the cutting edge of technology has enabled nail techs to do more with art (think 3‑D printing and nail art machines). By using technology to push designs even further, anything can be handcrafted, or at least, can look that way. Arnold believes nail techs should use unconventional resources to create truly one-​of-​a-​kind designs that will only elevate the art of doing nails even more. NAILS would love to see innovations in nail art that sample from current technology. Laser-​cut-​looking nail art would be a welcome refresh for those looking to up the design ante in 2017."

Nail salons can highlight their techie offerings to entice patrons looking for the latest trends. The latest survey from AudienceSCAN found 33% of Manicure/​Pedicure Clients took action based on sponsored search results in the past 30 days.

3. Customization
"Technology not only inspires great artwork, but it can also make it all the more possible. Custom polish machines were seen on the Cosmoprof 2016 show floor, allowing clients and techs to mix custom colors at the touch of a button in the salon and even turning lacquer into a gel-​polish. In fashion, the influx of stickers custom-​made for accessories allow shoppers to add a personal touch to anything they own and carry. Similarly, nail manufacturers are offering more and more tools to give clients a tailor-​made manicure. Morgan Taylor, for example, will be debuting a stamp line that allows for easy and customizable art for all. Just like color, art doesn’t have to be “matchy-​matchy” any more either. When it comes to clothing, designers and fashion bloggers are mixing prints and pulling it off. The same can be done with nails. “The key to this trend is high-​contrast in both texture and color. One hand’s soft and bright, while the other is dark and edgy,” says Arnold, who recommends a “split-​style mani” for 2017. CND created split-​style nail looks for New York Fashion Week, where models wore a completely different contrasting nail look on each hand."

Nail spas can highlight their split-​styles on Pinterest. Manicure/​Pedicure Clients are 73% more likely than average consumers to be active on Pinterest, according to AudienceSCAN research.

4. Botanical
"Succulent-​inspired nails popped up all over the internet at the end of 2016. These 3‑D nail looks were both pretty and life-​like, earning them the nickname “living nail art.” While NAILS can certainly appreciate the artistry that goes into forming a mini cactus on a nail tip, the takeaway here is that nature-​inspired designs will be big. “Bright blues, greens, and pinks in floral and jungle painted themes will be offset with crystal integration and patterns,” predicts Wellhoefer. CND created a similar design for NYFW that showcased hand-​painted leaves to frame a nail. Morgan Taylor’s Botanical Awakenings collection is based around the theme of flowers and colors found in nature, distilling this nail art trend into a polish. This wide range of takes on the botanical trend will allow nail techs to bring it to clients’ hands through the power of polish, flat art, or intricate 3‑D designs."

TV commercials could show the beautiful botanical designs of local nail artists. The AudienceSCAN survey reported 66% of Mani-​Pedi Clients took action after seeing TV spots in the past year.

5. Chrome 2.0
"Don’t just think of chrome as a mirror-​finish pigment that clients are dazzled by. Think of the chrome craze as an opportunity to add even more dimension to your nail art arsenal. “Chromes and duo pigments will still be going strong, but trend-​setting techs will find a way to push the envelope by repurposing, reinventing, and experimenting with them to create something unprecedented,” predicts Gregory. At the Wella International Trend Vision Awards in Barcelona, Wella Professionals predicted contouring with color will be big for spring/​summer 2017. Since chrome has the ability to add shape and dimension, consider using it to create the same optical illusions possible when contouring. “Think uplift through light, narrowing via dark, and inside linings for depth,” says Wella Professionals about the Ultra Contouring trend. Use colorful chrome to create strong statement nails that have an authentic and personal presence."

6. Long Enhancements, Almond
"Nail trendsetters agree that almond-​shaped nails will be big for 2017. It also may be a big year for extensions. “In 2017, we can expect an uptick in requests for additional length enhancements. The almond will still dominate, but a longer tapered square is all over social media, and on the fingers of our clients’ favorite celebrities,” says Gregory. Young Nails’ director of education Tracey Reierson agrees, “For shapes I think we will be seeing a lot more of a very tapered square nail.”

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.