Retailers to Promote Poison Ivy Remedies

BY Rachel Cagle
Featured image for “Retailers to Promote Poison Ivy Remedies”

"If you’re itching for a summer adventure, a trip to the beach or a hike in the park might be just what you need. But watch where you step; poison ivy could be near. We typically think of this plant as lying deep in the woods, but in fact it’s most commonly found in less remote areas: the edges of your backyard, the shoulder of a highway, even a sand dune on a beach, says Consumer Reports."

"Even just a slight brush against the poison ivy plant can deposit its oily coating, called urushiol, on your skin. It's the substance that makes poison ivy “poisonous.” Within four hours and up to four days after exposure, you might experience redness, swelling, and severe itching. Eventually a rash, often accompanied by fluid-​filled blisters, emerges in a line or a streaklike pattern."

"If you know you’ve touched a poisonous plant, the first step is to try to prevent the rash from developing by scrubbing your skin with soap and water as soon as possible, ideally within the first 15 minutes of contact, says Jessica Krant, M.D., a clinical assistant professor of dermatology at SUNY Downstate Medical Center in Brooklyn, N.Y. Be sure to wash the clothes you were wearing, too."

"Should you get a rash anyway, try an oatmeal bath, a cool, wet compress, some calamine lotion, or some over-​the-​counter cortisone cream to relieve the itch."

"If home treatments aren’t helping, Krant says you may need a prescription-​strength topical steroid cream. In fact, in a 2016 study, the only patients who reduced the days they were itchy were those prescribed both a strong topical steroid cream and a steroid injection or pill. So consider going to your doctor if you're having trouble getting relief."

More than 24% of U.S. adults are the Parents of Kids 12 and Under, according to AudienceSCAN. With all the outdoor playtime kids have during the summer, it's likely they'll encounter poison ivy at least once. When that happens, parents may turn to the internet for remedy advice. Within the last month, 44% of these parents used the internet to research a product or service they were considering. Additionally, they're 54% more likely than other adults to find ads on their mobile apps useful. Retailers offering poison ivy relief products can easily reach parents online.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on car washes and auto service centers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.