SALESFUEL TODAY

Retailers to Promote Poison Ivy Remedies

by | 2 minute read

"If you’re itch­ing for a sum­mer adven­ture, a trip to the beach or a hike in the park might be just what you need. But watch where you step; poi­son ivy could be near. We typ­i­cal­ly think of this plant as lying deep in the woods, but in fact it’s most com­mon­ly found in less remote areas: the edges of your back­yard, the shoul­der of a high­way, even a sand dune on a beach, says Con­sumer Reports."

"Even just a slight brush against the poi­son ivy plant can deposit its oily coat­ing, called urush­i­ol, on your skin. It's the sub­stance that makes poi­son ivy “poi­so­nous.” With­in four hours and up to four days after expo­sure, you might expe­ri­ence red­ness, swelling, and severe itch­ing. Even­tu­al­ly a rash, often accom­pa­nied by fluid-filled blis­ters, emerges in a line or a streak­like pat­tern."

"If you know you’ve touched a poi­so­nous plant, the first step is to try to pre­vent the rash from devel­op­ing by scrub­bing your skin with soap and water as soon as pos­si­ble, ide­al­ly with­in the first 15 min­utes of con­tact, says Jes­si­ca Krant, M.D., a clin­i­cal assis­tant pro­fes­sor of der­ma­tol­ogy at SUNY Down­state Med­ical Cen­ter in Brook­lyn, N.Y. Be sure to wash the clothes you were wear­ing, too."

"Should you get a rash any­way, try an oat­meal bath, a cool, wet com­press, some calamine lotion, or some over-the-counter cor­ti­sone cream to relieve the itch."

"If home treat­ments aren’t help­ing, Krant says you may need a prescription-strength top­i­cal steroid cream. In fact, in a 2016 study, the only patients who reduced the days they were itchy were those pre­scribed both a strong top­i­cal steroid cream and a steroid injec­tion or pill. So con­sid­er going to your doc­tor if you're hav­ing trou­ble get­ting relief."

More than 24% of U.S. adults are the Par­ents of Kids 12 and Under, accord­ing to Audi­enceS­CAN. With all the out­door play­time kids have dur­ing the sum­mer, it's like­ly they'll encounter poi­son ivy at least once. When that hap­pens, par­ents may turn to the inter­net for rem­e­dy advice. With­in the last month, 44% of these par­ents used the inter­net to research a prod­uct or ser­vice they were con­sid­er­ing. Addi­tion­al­ly, they're 54% more like­ly than oth­er adults to find ads on their mobile apps use­ful. Retail­ers offer­ing poi­son ivy relief prod­ucts can eas­i­ly reach par­ents online.

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. In addi­tion, AdMall con­tains indus­try pro­files on car wash­es and auto ser­vice cen­ters, as well as lead lists at the local lev­el. Media com­pa­nies, sales reps and agen­cies can access this data with a sub­scrip­tion to AdMall from Sales­Fu­el.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.