Are your SMB clients seeing the results they need in order to maintain their business relationship with you? They need to see revenue increases directly related to your marketing efforts to not be tempted to seek help elsewhere. Your SEO campaign strategy for them could be a make or break effort.

Creating a Top-​Notch SEO Campaign Strategy

SMBs Expect Quick Results

When SMBs seek outside assistance with marketing, they expect results quickly. According to a study by inTandem, 68% of SMBs switched marketing providers last year because they didn’t see revenue-​driving results. 67% of SMBs that switched did so after only six months (or even less).

Finding new customers/​lead generation is a huge deal to SMBs, according to a previous SalesFuel blog, based on Taradel data. “It’s always less expensive to sell more products and services to existing customers. But to achieve significant growth, SMBs will need new customers.”

That might be why paid search advertising is the top outsourced marketing activity SMBs invest in, according to inTandem:

• Paid Search: 23% of SMBs outsource this marketing activity
• Social media management: 19.4%
• Email marketing management: 16.6%
• Paid social media marketing: 15.4%
• Web development: 15.2%

Overall, 83% of SMBs say that search advertising is the most important marketing service they could invest in. After all, being easily discoverable online is one of the best ways to acquire new customers. So, you need to step up your SEO campaign strategy.

Update Their Website to Increase Traffic

One of the basics of an SEO campaign strategy is making sure that your client’s website is optimized. According to a previous SalesFuel blog, based on data from Adobe Express, you can drive website traffic by:

• Featuring Photos: Not only do photos offer your client more SEO opportunities, they make websites look more inviting
• Offering Quality Content: When content answers consumers' questions, it helps improve SEO and drive sales. The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports

Increase Relevancy with Audience Targeting

You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting. They need to identify their target audience (AudienceSCAN on AdMall by SalesFuel can help) and cater to them.

Your client’s searchable content should cater to their target audience’s:

• Interests and needs
• Demographic information
• Purchasing plans

That way, your client’s content will be more likely to be found by this audience’s searches.

Don’t Overlook Social SEO

Social media SEO is another key to an effective SMB SEO campaign strategy. According to HubSpot, it optimizes your client’s social profiles to help attract potential customers through search. And social is a powerful tool since 42% of consumers prefer to find brands on social media rather than search.

First of all, be sure to integrate your client’s keyword strategy into their social content and posts. The same keywords that will direct consumers to your client’s website content will usually work on social as well. Examples of wording to use include:

• Phrases consumers may use to describe your client’s business. HubSpot uses “task manager” and “organizer app” as examples for a productivity tool
• Specific terms to help differentiate your client from the competition. For example, says HubSpot, “budget-​friendly travel app” instead of just “travel app”
• Discount/​deal-​friendly language, such as “best deal”
• Location-​based words based on your client’s target audience’s location. Like “best mini golf course in Ohio”

And don’t forget to optimize your client’s profile with updated profile and banner pictures and SEO-​optimized summaries.

The combination of these tips will help your client’s SEO campaign strategy show results quicker.

Photo by: Medienstürmer