In partnership with Sales and Marketing Management magazine, SalesCred presents this insightful webinar by Global Sales Credibility Authority C. Lee Smith.

Only 1 in 4 U.S. adults views salespeople as credible in what they say and do [The American State of Credibility, 2020]. This means most salespeople start new business relationships from a position of weakness.

Based on his 30+ years of research and proven success, Global Sales Credibility Authority C. Lee Smith will show you how to multiply your sales opportunities by attracting the high-​value clients you want most, accelerating trust-​building, and earning repeat business.

Lee will share insights from his Amazon bestseller SalesCred®: How Buyers Qualify Sellers on how to get the respect from buyers you deserve, plus:

• Fresh data from his firm's 2023 "Voice of the Buyer" study of more than 1,000 B2B decision-makers
• How to build credibility with each buyer using The Hierarchy of Sales Credibility™, a 5‑layer framework that unlocks your ability to win their trust
• Examples of how salespeople harm their credibility with the little things they do and say every day

Sales credibility is a pre-​requisite to reaching "trusted advisor" status with clients. This session will enlighten both sales managers and executive leaders on what credibility is, the vital role it plays in sales, and how to use it to gain access to the people and information that close deals.

As a live attendee, you will receive an exclusive electronic version of Lee's acclaimed book, SalesCred®: How Buyers Qualify Sellers. This invaluable resource will continue to guide you long after the webinar concludes.

About C. Lee Smith

C. Lee Smith is the CEO and Founder of SalesFuel — a sales and marketing research firm based in Columbus, Ohio. Recognized as one of the world's Leading Sales Consultants for sales credibility and trust building by Selling Power magazine. Lee is a popular keynote speaker and the co-​host of the Manage Smarter show on iHeart Radio and C‑Suite Radio. He is the author of the Amazon bestsellers: "SalesCred: How Buyers Qualify Sellers" and the creator of the SalesCred mobile app for iOS and Android devices.