Manage Smarter 71: Recruiting Top Young Talent (Encore)

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Jessica Ogilvie, Ph.D. is an Assistant Professor of Marketing at Marquette University and a researcher on topics including strategic issues related to front line management, sales, and service.  Jessica is also the Area Editor for Research Dissemination and Promotion for the Journal of Personal Selling and Sales Management. Most recently she was awarded the 2018 Excellence in Research Award by the American Marketing Association's Sales Special Interest Group.


In this episode, Audrey, Lee and Jessica discuss:

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  • What generation Z is looking for and how that differs from millennials.
  • Tips for recruiting on college campuses.
  • Where to find good, young sales talent.
  • What level of transparency in a business should be shown.
  • How to get the new generation to stay in their company instead of job hopping.

 "The biggest challenge that managers have today, is the higher expectations. "- Jessica Ogilvie

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Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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