About Kathy Crosett
Kathy Crosett, Senior Vice President of Research, has led quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously, Kathy was an analyst in health care marketing research. She holds an MBA from University of Vermont.
Latest Articles
Mobile Infeed Advertising Best Practices for Better ROI
Marketing Tips
How well is your clients’ mobile infeed advertising working? A new study has reported on infeed ad results on mobile…
What is a Digital Marketing Audit?
Marketing Tips
Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales…
35% of Esports Fans Will Try a Brand That Sponsors Their Favorite Teams
Media Sales
If your clients are wondering how to target young men with their next campaign, talk with them about the hot…
Leaders: Here's the Best time to Trash-Talk
Communication Tips
Remember the bully from elementary school who talked trash about how he was going to beat you up?
Is 'Absentee Leadership' Sucking the Life Out of Your Company?
Attitude/Motivation for Managers
Are "absentee leaders" wreaking havoc on your employees? Here’s how to identify these leaders and how to avoid putting them…
Here's How to Handle The Sociopath in Your Group
Hiring and Promoting Tips for Managers (Salespeople)
It happens to the best of us. We’re in a hurry and make a snap decision. We fall victim to…
Tap Into Situational Awareness to Succeed as a New Manager
Employee Engagement Tips for Managers
A move into a management role is a big step in your career. Before you make major changes to the…
How to Rally Your Team Around Values That Unite You
Attitude/Motivation for Managers
We’re entering the season of Thanksgiving, a time of year when we remind ourselves to be grateful. You can also…
Does Your Pitch Include the 3 P’s of Prospecting?
Presentations and Proposals
If you’re new to sales, you’re probably wondering how to develop your pitch. Chris Lytle, author of The Accidental Salesperson,…
How to Stop Slackers From Dragging Down Your Team
Coaching Tips for Managers
Teamwork. What could be more rewarding to your employees than being assigned to work on a big project that includes…
