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While consumers are beating the summer heat wave, smart advertisers are already planning their winter strategies. New data from SalesFuel’s AudienceSCAN® research reveals that local retailers and media buyers need to act as if it’s “Christmas in July” to secure crucial ad placements before political campaigns dominate the market this fall.

Creating a fully integrated, real-world marketing and advertising plan, Liberty University is the winner of the National Student Advertising Competition (NSAC) AdMall Best Use of Marketing Research Award during this year's American Advertising Federation (AAF) national conference. Liberty University also placed second in the overall competition. “We're proud to partner with the AAF through our proprietary sales and marketing research, because students need a deep understanding of

SalesFuel announces new research revealing the average cost of a bad B2B sales hire now totals $177,171, significantly higher than the figure most commonly cited by business leaders for the past decade. The findings were announced during a webinar hosted by Paul Nolan, Editor-in-Chief of Sales & Marketing Management, featuring C. Lee Smith, Founder and CEO of SalesFuel, and Kathy Crosett, Senior Vice President of Research at SalesFuel.

Upcoming Webinar on 6/3 Details the Biggest Challenge for Sales Managers (link below to register) SalesFuel's recent Voice of the Sales Manager™ survey, representing the opinions of sales managers across a well-balanced mix of businesses, presents key insights into the current State of Sales Management in 2026. "AI adoption in sales continues to face resistance due to customer data concerns, limited training and fear of losing the human element. With only 37% of sales managers

SalesFuel has been included in Selling Power's Top Sales Training Companies 2026. "SalesFuel continues to distinguish itself as one of the most forward‑thinking organizations in the sales training industry. Their deep commitment to research‑driven insights, AI‑enhanced sales enablement and measurable client impact made them an exceptional choice for Selling Power's 2026 list of Top Sales Training Companies," said Selling Power publisher and founder Gerhard Gschwandtner. SalesFuel has

Key Takeaways: 43% of sales reps say they would follow their current manager to a new company, showing the powerful impact leadership has on retention and performance. Motivation, coaching, communication and people-first leadership are among the top traits that define the best sales managers. Insights from the report show how tools like TeamTrait talent analytics can help organizations better understand what drives salespeople and build stronger teams. Leadership matters more than

SalesFuel, a leading provider of sales intelligence, marketing insights and training solutions, today announced the promotion of Adam Ambro to Director of Education and the hiring of Clark Wooley as Client Success Manager.

SalesFuel announced today that Amanda Levin, Vice President of Project Management & Deployment, has been added to the company’s Leadership Team. The Leadership Team is SalesFuel’s core group of executives responsible for assessing, guiding and monitoring the company’s operations, strategy and long-term direction. Levin has been a member of the SalesFuel organization for more than 11 years, having joined the company in 2014. During her tenure, she has held roles across

SalesFuel today released its 2025 Voice of the Sales Rep™ study, revealing a changing sales workforce where increasing stress, uneven AI adoption, and manager-related dissatisfaction are reshaping performance and retention outcomes. The survey of more than 800 U.S. B2B sellers finds that while sales professionals are incorporating AI into their daily workflow, companies have not yet aligned the technology with training and strategy — leaving many uncertain about how to use AI to