How Storytelling Improves Credibility and Likability

BY C. Lee Smith
CredTalk with C. Lee Smith sales credibility Q&A

In this 90-​second microcast, C. Lee Smith talks to David Saltzman, CEO of the executive consulting firm The Saltzman Group about how storytelling improves credibility and likability for salespeople.

CredTalk videos feature one question on sales credibility each episode with the author of SalesCred: How Buyers Qualify Sellers.

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About C. Lee Smith

C. Lee Smith is the foremost expert on sales credibility. As a Certified Behavioral Analyst, Lee consults sales teams on how to multiply revenue opportunities by elevating their credibility with buyers.

Lee is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. His company is also recognized as one of the Top Ten Sales Enablement solutions providers by the publication.

He is the founder and CEO of SalesFuel — a Columbus, Ohio-​based firm that leverages critical insights to enable the acquisition, development and retention of top employees and customers.

Lee has more than 30 years of experience in sales and sales management. He is a graduate of Ohio University and earned his certificate in Executive Leadership from Cornell University.

Lee is the author of the Amazon bestseller SalesCred: How Buyers Quality Sellers and a popular keynote speaker. Learn more about booking Lee for your next meeting or conference at cleesmith​.com

C. Lee Smith Avatar

C. Lee Smith 

SalesFuel CEO and Founder Selling Power Leading Sales Consultant, Certified Professional Behavioral Analyst

C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the world's Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.

Areas of Expertise: credibility, AI in sales, sales AI, market research, entrepreneurship, personal branding, hiring assessments, psychometric assessments, sales hiring, sales consulting 
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