Manage Smarter 03 — Doug Sandler: Why It's OK to Be Nice Guy/​Gal in Business

Doug Sandler is the author of the book Nice Guys Finish First. He is also the CEO of Turnkey Podcast Productions and co-​host of the popular Nice Guys on Business podcast.

In this episode, Audrey, Lee and Doug discuss:

  • Doug's background and career
  • How the Nice Guys on Business came to be
  • Why you should do a podcast
  • The metrics that matter for your podcast

Key Takeaways:

  • The Nice Guys on Business Podcast is a good time with a sprinkle of business tips
  • Your guest on your podcast should be the primary objective for your sales strategy
  • There's nothing wrong with joining a network but you've got to use it to your advantage
  • So many leaders today are using negative reinforcement to get stuff done, but that makes people feel forced, not led

Connect with Doug Sandler:


Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@tedcruz @AOC Be sure to schedule your February Cancun trip now so you can abandon your constituents again — 6 days ago
Audrey Strong