Research Increases Account Spending to $75,000 at KFVS-TV

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Chal­lenge: Alter­na­tive ener­gy solu­tions provider finds cost a bar­ri­er in Cape Girardeau

KFVS-TV/WQWQ-TV Suc­cess Man­ag­er Rebec­ca Lam­bert was on a mis­sion to help her sales team upsell a cur­rent ener­gy client.

This busi­ness faces many chal­lenges as they car­ry unique prod­ucts with a high upfront cost to the con­sumer but lead to mon­ey sav­ings down the road,” Lam­bert explained.

This par­tic­u­lar provider in south­east Mis­souri cre­ates a unique envi­ron­ment to pro­vide sus­tain­able ener­gy and resources to the res­i­den­tial, com­mer­cial and agri­cul­tur­al com­mu­ni­ty through­out the mid-south.

Solu­tion: Local intel­li­gence ener­gizes sales pre­sen­ta­tion with research

Lambert’s role is to sup­port account exec­u­tives with research and to help cre­ate the pre­sen­ta­tions they put in front of KFVS12 clients.

AdMall is a big part of this as it helps me find key infor­ma­tion on the busi­ness and the poten­tial they could expect to see from adver­tis­ing with us.”

Lam­bert used the LAIR on Alter­na­tive Ener­gy Solu­tions Providers to cre­ate an ROI slide in the pre­sen­ta­tion and helped seal the deal.

I was able to cre­ate a pre­sen­ta­tion for an account exec­u­tive and use the indus­try research pro­vid­ed in AdMall to help show the poten­tial and ROI.”

Result: Adver­tis­er increas­es spend to a total of $75,000

The client went from spend­ing $2,700 a month to $5,000 per month. They signed a con­tract for 15 months!

We were able to use the infor­ma­tion on AdMall to show the need for their prod­uct in our area. This helped us take a cur­rent cam­paign and increase their spend.”

They are run­ning 30-sec­ond ads, as well as a dig­i­tal cam­paign on KFVS12 core prod­ucts. She said the client is hap­py with the cam­paign so far.

I have been using AdMall for 3 years. My favorite part is the infor­ma­tion pro­vid­ed on Tar­get Cus­tomers. This helps cre­ate con­ver­sa­tion about the future for the busi­ness and what their poten­tial clients are con­sid­er­ing through­out the year, this also helps cre­ate the num­bers to show their ROI.”

Courtney Huckabay
Court­ney is the Edi­tor for Sales­Fu­el Today. She ana­lyzes sec­ondary cus­tomer research and our pri­ma­ry Audi­enceS­CAN research. Court­ney is a grad­u­ate of Mid­dle Ten­nessee State Uni­ver­si­ty.