Sell Smarter Award Highlights AdMall's Co-​Op Reports

BY Adam Ambro
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Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter award — where we honor excellence in media sales.

Erik Bohl, a multimedia sales executive for the Pueblo Chieftain, is no stranger to AdMall. 

Over a decade ago, I entered my sales career and quickly was introduced to a tool called AdMall while working in cable television sales. I attributed a solid portion of my success to it,” said Bohl. “Now, fast forward 13 years, I’m at a new media solution-​based organization and again find myself having great success with the tools offered from AdMall PRO.” 

In one instance, Bohl approached a local motorcycle dealer, who hadn’t worked with his current company for over two years. His technique was straight-forward. 

By simply and consistently sending the client his available co-​op, it led to a conversation, proposal and marketing campaign,” said Bohl. 

Recently, another area dealer had undergone a major overhaul, including a buyout and building renovation, so a main goal of Bohl’s pitch was for his client to be able to keep up with the competition. 

There was both a digital and print component to this campaign, and thus far, the client has seen increased traffic and overall is very pleased with the results. As for Bohl, he’ll never stop using AdMall. 

[What’s impressive to me is that AdMall] has served results then and now," said Bohl. "I love the tool and will continue to use it always.” 

The final amount of Bohl’s sale was $40,000. 

Congratulations to Erik Bohl, along with the other Sell Smarter award recipients: Brandy Myers of the Witchita Eagle and Colby Frost of Charter/​Spectrum.

To read more about these winners, along with submitting your own story for a chance at a Sell Smarter award, please visit SalesFuel​.com/​SSA.