Specialty Food Stores to Promote Healthier Fruits to Sugar-​Conscious Eaters

BY Rachel Cagle
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"With everything fruit has going for it (natural sweetness, beautiful colors, tons of nutrients) you’d think people would be eating loads of it. But only 12% of Americans get the 1½ to 2 cups of fruit that health experts recommend adults eat every day, according to the Centers for Disease Control and Prevention."

"And all types of fruit are good for you, says Consumer Reports. 'Fruits contain important vitamins, minerals, fiber, and plant chemicals such as antioxidants,' says Lauri Wright, Ph.D., R.D.N., chair of the department of nutrition and dietetics at the University of North Florida. These nutritional compounds (and probably others) work together to help reduce the risk of chronic diseases and control weight."

"But if you’re aiming to reach a particular nutritional goal, there are certain fruits you should keep in regular rotation:

  • Boosting Antioxidents (to decrease risk of stroke, heart disease, cancer and other diseases): deeply hued fruit (especially red and purple ones, such as berries, plums, and cherries) will give you the biggest antioxidant bang for your bite. Citrus fruits, apricots, cantaloupe and apples are also good sources of antioxidents
  • Increasing Potassium (to help your body’s nerves and muscles, including your heart, work properly): All fruit has some potassium, but including higher-​potassium fruit like bananas, cantaloupe and peaches will help get you closer to that daily goal
  • Fighting Disease: apples can decrease the risk of stroke, citrus lowers the risk of esophageal squamous cell carcinoma (a common type of esophageal cancer) and tart and sweet cherries can decrease oxidative stress and inflammation, potentially benefiting people with diabetes, arthritis and other conditions
  • Increasing Fiber (which improves digestion and lowers the risk of heart disease, stroke, high blood pressure, type 2 diabetes, and even certain cancers): Guavas, raspberries, blackberries, Bartlett pears and kiwis are high in fiber
  • Controlling Blood Sugar (eating fruit daily reduces diabetes risk by 12%): low-​sugar fruits include starfruit, raspberries, strawberries, blackberries, watermelon and grapefruit"

No surprise, Healthy Eating Seekers are 23% more likely than other adults to be members of a fitness club or gym, according to AudienceSCAN. They can be targeted both on the way to and at the gym through out-​of-​home ads while they're commuting, TV commercials they watch while they're working out and digital radio ads that come on while they're streaming music to exercise to.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on supermarkets/​grocery stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.