Video! Digital Audit Waxes on $14,000 Campaign for Auto Body Shop

BY Kathy Crosett
Featured image for “Video! Digital Audit Waxes on $14,000 Campaign for Auto Body Shop”

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER Award — where we honor excellence in media sales.

A family-​owned automotive body shop in Glenwood Springs, Colorado was getting dinged on its digital presence. Their website was not performing well and they had little to no social media presence compared to their industry and local competitors. Glenwood Springs Post-Independent’s Multi-​Media Marketing Consultant Amanda Cerveny wanted to help the husband-​wife team. She used AdMall PRO to run a Digital Audit on the business, and it uncovered gaps in the shop’s digital presence. “To put it simply, I was able to demonstrate that customers were not able to find them compared to their competitors and how [that] was translating into lost sales,” Cerveny said. At the time Cerveny pitched to the owners, they had no money invested in marketing. Presenting them with a Digital Audit and showing them the local marketing intelligence that AdMall provides helped to close the sale. She sold them a new website, a social media and reputation management program, along with print ads for the Aspen and Glenwood Springs markets. The $14,000 multi-​media campaign put a clear coat on the shop’s position. “In the end, the client gave us their entire budget, Cerveny said. She added “The Digital Audit gave the Post-​Independent and myself, as an account manager, credibility.”

Congratulations to Amanda, along with the other Sell Smarter Award recipients:

  • Neftali Palma of the Clarion-Ledger
  • Dianne Nelson at the Star-Telegram
  • Darcy Johnson of Idaho Statesman
  • Michael Speeze from Antietam Cable

To find out how you can qualify for a Sell Smarter Award, visit SalesFuel​.com/​SSA.