Studies by Harvard Business Review and World Economic Forum have shown that Influence Skills will be among the 5 top required skillsets in 2025 and beyond.
Is influence about communication skills? Is it manipulation? Is it just about knowing the right people? If you’re a Sales or Training Leader, mastering influence is no longer optional—it’s essential.
These days, neither what you know nor who you know, will guarantee your success. Your technical expertise can become obsolete and your network of contacts can vanish overnight with the next re-organization or merger. What will help is something permanent, something inside you; a very specific set of skills you can have and use wherever you find yourself. We call it “Portable Power”.
In this revealing webinar, Elaina Zuker, founder and CEO of Elaina Zuker Associates, and author of the bestselling book, “7 Secrets of Influence”, will clarify these issues, in an interview by C. Lee Smith, CEO of SalesFuel, Global Sales Credibility Authority and author of "SalesCred; How Buyers Quality Sellers."
What you'll learn:
- What Influence really means (and why most people get it wrong)
- Why Influence is the ultimate career insurance in today’s economy
- Why credibility is the foundation of influence
- How a leader's perceived credibility impact the motivation of their team
- How is being a business influencer different than being a social influencer
- The biggest myths and misconceptions about Influence
- How to use Influence ethically (without manipulation)
Your technical skills and connections may come and go, but Influence is your Portable Power—a skillset you can take anywhere, no matter what happens.
About Elaina Zuker
Elaina Zuker is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.
She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.
Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.
About C. Lee Smith
C. Lee Smith is the CEO and Founder of SalesFuel — a sales and marketing research firm based in Columbus, Ohio. Recognized as one of the world's Leading Sales Consultants for sales credibility and trust building by Selling Power magazine.
Lee is the author of the Amazon bestsellers: "SalesCred: How Buyers Qualify Sellers" and the creator of the SalesCred mobile app for iOS and Android devices. He is a popular keynote speaker and the co-host of the Manage Smarter show on iHeart Radio and C‑Suite Radio.
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