test - CredTalk: Champion Challenger Sales Strategy

Expert Review: All articles are reviewed by subject matter experts.
Source Validation: Information is backed by credible, up-&#8203;to-&#8203;date sources.
Transparency: We clearly cite references and disclose potential conflicts.

In this 90-second Q&A, C. Lee Smith talks to Anthony Iannarino, the author of Leading Growth, about the Champion Challenger sales strategy.

Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Ambro

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-FM in Columbus. He holds a bachelor's degree from The Ohio State University.