AdMall’s Digital Audit Helps Create $31,000 Mattress Store Ad Campaign

How to create an effective mattress store ad campaign in a competitive market?

Kristin Nuzzo, a digital sales manager from Home Pros Guide, has been in the industry for two decades. However, she has only been using AdMall for under two years since moving to her current company.

“We specialize in omnichannel marketing,” said Nuzzo. “[Additionally,] we have a home mag and I'm the digital manager. We specialize in digital web development, SEO, SEM, display, CTV, etc.

“The owner [of the company] is the best. She's open to new products and ways to add value. [And she's looking for ways to] stand out from other digital competition.”

“[Their biggest challenge is that] we're in a very competitive marketplace.”

How did Nuzzo use AdMall?

“Using AdMall, I was able to identify key market trends and understand how consumers in the area [make purchasing decisions,]” said Nuzzo. “[Also, how they] react to different media types throughout their purchase journey.”

“Pairing those insights, with a full SEO website audit, we helped connect their branding and awareness efforts with conversion-​driven tactics.”

What was the result for the mattress store ad campaign?

“The result was impressive: a 3:1 ROI within just 30 days of their initial $30,000, 3‑month test,” said Nuzzo. “This campaign [shows] how AdMall’s consumer data and strategic insights can [contribute to] smarter media planning and stronger performance outcomes.”

“My client broke even on day three of their campaign. And a woman came in from an email promotion we executed. She shared the email promo and got $250 off a $1,000 mattress, all from our efforts.”

According to Nuzzo, the client's mattress store ad campaign drove an increase in their Google Analytics.

You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

• Generates an AI Analysis for recommendations to improve the advertiser’s digital presence.
• Creates AI-​generated campaign suggestions and competitive ideas to share with your client.
• Lists digital advertising, local search, search engine optimization, social networking, and incoming website traffic
• Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
• Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
• Compares the account’s digital presence to their top local competitors
• Does in 60 seconds what would take you 60 minutes to do by hand
• Incorporates data into tablet-​optimized sales presentations in AdMall

More About: Bedding/​Mattress Stores

Bedding retailers face competition from mass merchants, department stores, and warehouse clubs. The weak economic climate is blamed for recent sales losses, particularly regarding the specialty bedding category.

The average (queen) mattress price depends on the type: 

• Innerspring and foam mattresses $1,050
• Latex $2,000
• Hybrids $2,050

Bed and mattress businesses number approximately 14,400 and report revenue of $27.4 billion. Overall, the global retail mattress industry is estimated at $52.45 billion. Global internet sales of mattresses in 2024 is estimated to be $15 billion.