AdMall's Research Helps Close Government Agency Multimedia Ad Campaign
BY Adam Ambro

Margo Nea, a sales assistant from OnMedia, had been selling media, and using AdMall, for only five months when she approached a government agency with a multimedia ad campaign.

“This is local law enforcement,” said Nea. “They specialize in law enforcement and keeping our city safe and clean. They were facing lower application numbers for upcoming Academy testing.”

After speaking with the local agency and figuring out their needs, Nea returned to AdMall to determine which media type would be best for the client. It turned out that using AdMall’s AudienceSCAN report, while focused on the advertising response section, specifically, was the best way to show the client that her campaign idea would be the most effective option for them.

“I used the [AudienceSCAN and] local account intelligence information, specifically, the advertising response data, [to create a campaign] consisting of both TV and digital,” said Nea. “[There was] display, streaming, and streaming audio.”

The client agreed with Nea’s assessment that her multimedia ad campaign would be the most effective way to reach their target audience. The multimedia ad campaign ended up totaling $25,000, and the clients are “still buying,” according to Nea.

Though new to both her role and using AdMall, it didn’t take long for Nea to get used to using the tool to get out the door and close sales.

“It took about a month to get comfortable with where to find everything I needed! I did watch some how-​to videos which did help,” said Nea.

“I would recommend AdMall to sales reps who are struggling to find research and information in a timely manner. AdMall is a great one-​stop shop to find tons of info needed to help show clients everything they need to know.”

Adam Ambro Avatar

Adam Ambro 

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-​FM in Columbus. He holds a bachelor's degree from The Ohio State University.

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