How Credible Salespeople Use Value Bridging

BY C. Lee Smith
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In this 60-​second microcast, C. Lee Smith talks to Jeb Blount, the author of Fanatical Prospecting:
The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E‑Mail, and Cold Calling
about how credible salespeople should use the value bridging technique.

CredTalk videos feature one question on sales credibility each episode with the author of SalesCred: How Buyers Qualify Sellers.

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About C. Lee Smith

C. Lee Smith is the foremost expert on sales credibility. As a Certified Behavioral Analyst, Lee consults sales teams on how to multiply revenue opportunities by elevating their credibility with buyers.

Lee is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. His company is also recognized as one of the Top Ten Sales Enablement solutions providers by the publication.

He is the founder and CEO of SalesFuel — a Columbus, Ohio-​based firm that leverages critical insights to enable the acquisition, development and retention of top employees and customers.

Lee has more than 30 years of experience in sales and sales management. He is a graduate of Ohio University and earned his certificate in Executive Leadership from Cornell University.

Lee is the author of the Amazon bestseller SalesCred: How Buyers Quality Sellers and a popular keynote speaker. Learn more about booking Lee for your next meeting or conference at cleesmith​.com