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The One Thing Salespeople Can Do to Improve Likability

In this 90-​second Q&A, C. Lee Smith talks to Michelle Tillis Lederman, author of the bestselling book The 11 Laws of Likability, about the one thing salespeople can start doing today to be more likable to their accounts and prospects.

CredTalk videos feature one question on sales credibility each episode with the author of SalesCred: How Buyers Qualify Sellers.

For more CredTalk episodes:

About C. Lee Smith

C. Lee Smith is the foremost expert on sales credibility. As a Certified Behavioral Analyst, Lee consults sales teams on how to multiply revenue opportunities by elevating their credibility with buyers.

Lee is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. His company is also recognized as one of the Top Ten Sales Enablement solutions providers by the publication.

He is the founder and CEO of SalesFuel — a Columbus, Ohio-​based firm that leverages critical insights to enable the acquisition, development and retention of top employees and customers.

Lee has more than 30 years of experience in sales and sales management. He is a graduate of Ohio University and earned his certificate in Executive Leadership from Cornell University.

Lee is the author of the Amazon bestseller SalesCred: How Buyers Quality Sellers and a popular keynote speaker. Learn more about booking Lee for your next meeting or conference at cleesmith​.com

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
C. Lee Smith

@cleesmith

CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
Excited to speak at the SalesIntel Annual Summit 2022 on Oct 12! Get Your Free Ticket: I’ll be part of an expert s… https://t.co/FTJ7uVsFSY — 3 days ago
C. Lee Smith