AdMall's Digital Audit Leads to $95,000 Digital Ad Campaign
BY Adam Ambro
Jessica Faulkenberry, an account executive from Nexstar Media, had only been on the job for three weeks when she approached a local business and tried to get them to renew their contract.
“I have worked with the Brand Manager closely during the campaign,” said Faulkenberry. “She has been part of [the company] for several years and has true passion to better our community through giving back.”
“Two weeks ago, we discussed them coming back with us next year. I put together some data using AdMall and other programs to get [the company] to renew with us.”
“I started using Admall this year when I started this position, and I like that it is easy to use and for almost every client, no matter the industry, I can find useful information they can use to make marketing decisions. I pull Admall information for almost all proposals I do so I can prove to the client why I am suggesting what I am suggesting.”
Faulkenberry quickly signed her client to a $95,000 contract with a pre-built package, but then two weeks later, she went back to them to try to improve her campaign pitch with an increased spend on digital and CTV.
“I put together some data using AdMall and other programs to get [the company] to renew with us, and they increased their spend with us by $15,000,” said Faulkenberry. “This is a huge win for our station and with them increasing as we are seeing a lot of advertisers decrease spend, it was the best possible outcome.”
“This campaign has helped them reach large parts of the community through multiple outlets to find ways to connect through donation and shopping at [their stores].”
The initial contract was $95,000 for March 2025 through December 2025, but after her revised proposal, Faulkenberry was able to get the company to agree to a 2026 annual campaign for $110,000.
“I love AdMall as a whole, but I would recommend the digital audit feature the most,” said Faulkenberry. “I like how this gives you information before you ask the client, and it helps you recommend better options for them.”
