BY Adam Ambro
How can a medical clinic raise brand awareness?
Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. He developed an idea to increase brand awareness with a medical clinic ad campaign.
“[The medical clinic] is community owned and operated by a board of directors. [To start the process] I was able to get connected with their marketing director,” said Pudandelion. “He was receptive to the idea of further promoting their health center. He was slow in responding at first. But with AdMall’s research tool, I was able to provide him with info to bring more urgency to act.”
“[Their biggest challenge was] they just opened a brand-new medical center. They needed brand awareness [so they could] compete against other medical clinics in the market.”
How could AdMall’s Sales Coach tool help develop a campaign?
Using one of AdMall’s newer AI features, Pudandelion was able to figure out a plan of action. The step-by-step plan led to the perfect medical clinic ad campaign.
“I was able to use AdMall’s Sales Coach to chart a step-by-step process to help build a campaign to address their challenges,” said Pudandelion.
What did the six-figure annual contract include?
In the end, Pudandelion’s medical clinic digital ad campaign consisted of a combination of multiple media formats. The client opted for 30-second TV ads, display ads on the TV station website, and custom native video with a social media boost.
What business outcome resulted from the medical clinic ad campaign?
The medical clinic has already seen more revenue and new patients, Pudandelion reports. As a result of advertising, they received 15%-20% more leads and saw a huge uptick in their website traffic. The total annual contract was for $100,000.
What advice can sales reps take from this success?
Pudandelion had advice for other sales reps using AdMall to assist with their sales process.
“I would recommend trying out all of AdMall’s tools,” said Pudandelion. “Each has its own powerful impact and will make your job so much easier.”
You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.
About Sales Coach
AdMall’s Sales Coach is one of the new AI-based tools the company introduced at the beginning of 2025. Since that time, it’s been continuously refined to give users the concise answers and directions for how to get maximum value out of AdMall.
More About: Medical Clinics
Medical clinics include the subcategory of retail clinics, which offer walk-in medical attention and other medical outpatient services. A retail clinic is a health center or kiosk that addresses minor health care needs at the patient’s convenience. Retail clinics typically employ certified nurse practitioners (NPs) and/or physician assistants (PAs) to administer treatment. Retail clinics are usually located at big-box stores, as well as in pharmacy chain locations.
Like most medical facilities, medical clinics usually bill insurance and may be Medicare and/or Medicaid-certified.
These businesses evolved because of insurance company demand to treat patients more cost-effectively through outpatient processes. Retail-based clinics contribute to reducing healthcare costs by managing approximately 30% of cases that would otherwise require more expensive emergency room visits. However, as hospitals are increasingly emphasizing outpatient services, retail clinics are now competing with hospitals, as well as urgent care centers.
As cost pressures continue in the health care industry, the business model of retail clinics will continue to evolve. There are approximately 1,800 retail clinics in the U.S. Over 90% of retail clinics are owned by six organizations. About 85% of clinics are owned by large retail chains.
In 2023, the U.S. retail clinics market was valued at approximately $2.6 billion.
