Why Your Business Must Think Like a Media Company — Webinar

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In today’s digital world, every business is a media company—whether they realize it or not. Controlling your brand’s narrative isn’t just about marketing; it’s about influence, trust, and long-​term success. This session dives into why content creation is a business necessity and how it can drive serious growth.

What you'll learn: 

  • Why Content is Still King – Learn how producing and distributing content puts you in control of your brand’s story, boosts customer engagement, and elevates your brand awareness.
  • The Power of Thought Leadership – Establish yourself as the go-​to expert in your industry, gain credibility, and influence market trends.
  • Podcasting and Video: The Ultimate Amplifiers – Discover how having your own podcast or video content expands your reach, attracts high-​quality leads, and strengthens customer loyalty.
  • Stand Out or Get Left Behind – Being a category thought leader isn’t just a competitive advantage—it’s your ticket to long-​term business resilience.
  • Real-​World Proof: The AdMall® Story – SalesFuel CEO and executive influencer C. Lee Smith shares how his flagship product line, AdMall®, not only serves media companies but has also become a media company itself—and what that transformation has done for his business.

By the end of this webinar, you’ll see why thinking like a media company isn’t optional anymore—it’s the key to staying ahead in today’s fast-​moving market.

About Jeffrey Hayzlett

Jeffrey Hayzlett is a primetime television host of C‑Suite with Jeffrey Hayzlett and Executive Perspectives LIVE on C‑Suite TV™ and business podcast host of All Business with Jeffrey Hayzlett on C‑Suite Radio™. 

He is the Chairman and Founder of C‑Suite Network™, home of the world’s most trusted network of c‑suite leaders, the company he founded in 2014 and an accomplished author of four best-​selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.

About C. Lee Smith

C. Lee Smith is the CEO and Founder of SalesFuel — a sales and marketing research firm based in Columbus, Ohio. Recognized as one of the world's Leading Sales Consultants for sales credibility and trust building by Selling Power magazine. 

Lee is the author of the Amazon bestsellers: "SalesCred: How Buyers Qualify Sellers" and the creator of the SalesCred mobile app for iOS and Android devices. He is a popular keynote speaker and the co-​host of the Manage Smarter show on iHeart Radio and C‑Suite Radio.