AdMall Helps to Close $45,000 Home Remodeler Digital Campaign

Why wasn't the client getting the most out of their current home remodeler digital campaign?

Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.

“I recently worked with a local home services client who had been relying heavily on word of mouth and was struggling to consistently generate new leads,” said Terranova. “They knew they needed to increase visibility but were unsure where to start and hesitant about investing in advertising without a clear plan.”

“[Leads were coming in at an inconsistent pace]. Some months they’d be doing well and others they would struggle to find jobs. They also have multiple competitors locally that pull business from them.”

What was Terranova’s sales approach?

“I used AdMall’s Sales Coach to help structure my approach and identify the best category insights for their business,” said Terranova. “Also, the audience analysis and consumer spending data allowed me to show the client exactly who their ideal customers were, where they lived, and how much they were spending in the category.”

“This shifted the conversation from ‘why should I advertise?’ to ‘how quickly can we start?’ Next, I used the AI Idea Generator to bring the strategy to life creatively and to develop campaign messaging concepts tailored to their target audience. This made the campaign feel customized and relevant, not cookie-cutter.”

“To strengthen the pitch, I incorporated Shareables to visually demonstrate market opportunity and competitive gaps. Seeing the data laid out clearly gave the client confidence that we were making a strategic decision rather than guessing.”

What was the result?

“The result [of the home remodeler digital campaign] was a $45,000 deal that exceeded the original proposed budget,” said Terranova. “The client committed to a larger campaign because they felt informed and confident in the plan.”

“Within the first reporting period, they saw a measurable increase in website traffic and inbound calls, validating the strategy and positioning us as a long-​term partner rather than just a vendor.”

“AdMall allowed me to move from a standard sales pitch to a consultative, data-​driven conversation. Using Sales Coach, AI Idea Generator, Shareables, and the AI Executive Summary not only helped close the deal but strengthened client trust and expanded the overall investment. This experience reinforced that when we lead with insights and strategy, we win bigger business and build longer lasting partnerships.”

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AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences, and consumer behavior in America. Now in its 16th year, this in-​depth analysis of over 20,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities, and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.

More About: Home Remodelers

This industry continues to be dominated by small independent operators and self-​employed contractors. The top three largest operators account for less than 5.0% of industry revenue.

Many of these businesses are focusing on niche markets, such as insurance restoration, weatherization and retrofitting homes for homeowners who want to age in place. Many are employed by investors who purchase homes to repair and remarket as housing shortages and higher interest rates bring ownership demand to the forefront.