AdMall's Digital Audit Helps Close $132,000 HVAC Ad Campaign
BY Adam Ambro

Kristen Robinson, a multiple time Sell Smarter Award winner, is a five-​year media sales rep from Spectrum Reach who has amassed hundreds of thousands of dollars in ad sales thanks, in part, to AdMall. She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure.

“This is a family-​owned HVAC company that has a lot of competition in the area,” said Robinson. “[They have] two new marketing directors [who wanted a] total restructure. I had to start all over again, even though the client has been with us for years.”

Robinson turned to AdMall’s Local Account Intelligence Report and Digital Audit, which helped her craft an ad campaign that consisted of cable TV and streaming/​OTT.

“[Since] the client wanted a whole new approach, we dug into AdMall, which was a  resource they didn’t have, and it helped win a huge campaign.”

The total amount for Robinson’s sale was $132,000, which was more than double what the client had previously spent.

According to Robinson, this campaign has helped increase their sales revenue, attract new clients and increase their web traffic.

Additionally, Robinson wanted to let other sales reps, who might not be using the product as much as they should, know just what they’re missing out on.

“[AdMall] is a fantastic resource I have used to close many of my sales,” said Robinson. “It has local information that [puts] you steps ahead of the competition. ”

Adam Ambro Avatar

Adam Ambro 

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-​FM in Columbus. He holds a bachelor's degree from The Ohio State University.

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